Tuesday, September 11, 2018

How Harley Is Attempting to Grow New Riders



Harley is celebrating their 115 anniversary this year and from what we’ve seen so far - it looks like they are on a mission in 2018. It’s no secret that the motorcycle industry as a whole is continually trying to gain new riders, but Harley has caught our interest with their recent plans. Back in July, Harley announced their accelerated strategy to build the next generation of riders globally - they’re calling it, “More Roads to Harley-Davidson”. The plan has three main points - introduce new products, give customers broader access, and create stronger dealers. Let’s unpack this new strategy and see what Harley is up to.

New Products
With a new plan in place, Harley has revealed that they are rolling out new bikes to customers and are extending their leadership in heavyweight motorcycles. The company plans on developing more technology that will interest new riders and keep existing Harley riders engaged and riding longer. They also plan to break into Asia’s emerging motorcycle market by creating an easily-accessible, smaller displacement bike. Last but not least on the new product front, Harley plans on rolling out their first electric motorcycle, LiveWire, which has been recently unveiled - coming in 2019. But Harley isn’t stopping there, they also plan to add lighter, smaller, and more accessible electric models through 2022. We are eager to see how Harley’s dedicated fan-base reacts to the new electric models, and we are also interested to see if all of the additional new models attract more riders. 

Broader Access 
As a part of this new plan, Harley also announced that they will advance their market delivery approach to meet today’s customer needs. How will they do that? Glad you asked. The company plans to give consumers broader access in three ways: creating high-engagement customer experiences across all retail channels, establishing strategic alliances with global leading e-commerce providers, and forming new retail formats including smaller, more urban storefronts. We can definitely see how this would successfully target a younger generation of riders and we hope it works. 

Stronger Dealers
Last, but not least - Harley plans to implement a performance framework that will significantly enhance the strength of their dealer network and the customer service they provide. Harley’s dealer network is crucial to the company’s overall success and we think it’s a wise choice to invest in them. 

Harley’s plans sound strong - and we’re all for growing the motorcycle industry as well as new riders, so we hope this new strategy is a huge success for the company. We’re curious to see if other manufacturers will unveil new game plans - only time will tell. Do you think Harley’s revamped strategy will work? Drop us a line in the comments below.
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Theft Protection 101



We’re bummed to say it, but motorcycle theft happens a lot more than we’d care to admit. And trust us when we say, we don’t want your bike to be next. Lucky for all of us, there are plenty of tips and awesome bike accessories to help prevent motorcycle theft. So let’s start with a few basic tips to keep your bike protected.
  • Keep it stored or covered - Your bike will be a lot less tempting if criminals can’t see what they might want to steal. If you have a garage we suggest keeping your bike in it, and if you don’t, we suggest investing in a bike cover. Storing and covering your bike will not only keep thieves at bay, but it’s just all-around good practice to keep your bike in top shape. 
  • Add a security alarm - We do not recommend relying solely on an alarm, but they can deter thieves. Many companies are creating motorcycle security alarms, just like the ones you see on cars. Check out Gorilla’s Automotive 9100 Motorcycle Alarm with 2-Way Paging System
  • Lock your ignition and remove the key - Many bike thefts occur when the motorcycle’s ignition is turned off but not locked - so be smart and take the extra minute to lock your ignition. 
  • Use your kill switch - If you use your kill switch, your engine won’t start until your key signals the bike which disables the kill switch. If for some reason your bike doesn’t have a kill switch we highly recommend installing one. You also have the option of installing a hidden kill switch (if your bike doesn’t already have one), which can further enhance your motorcycle’s security. 
  • Lock your bike to a stationary object - Locking your bike to an object that cannot be moved is always a good idea. We suggest getting a heavy-duty cable or chain lock from Kryptonite. Thieves are likely to be deterred from stealing because they would need to cut through the cable, giving them more time to get caught in the act. If riding with friends, it’s also a good idea to lock all of your bikes together. 
  • Invest in a disc lock - A disc lock is a widely used anti-theft device that uses the holes in your bike’s brake disc. It blocks the bike from being moved in either direction and can deter thieves. They are usually portable and small - check out the MysBiker Disc Brake Lock
  • Park near security cameras - If possible, it’s a good idea to park your bike near a security camera. If your bike is stolen, you could have the chance to get a description of the individual that stole your bike. 
  • Get a GPS tracker - Although a GPS tracker cannot prevent your bike from being stolen, it can come in handy if the unfortunate event should ever occur. A tracker is great if you want to track your bike’s movements, so you can contact the police and get your bike returned quickly. Check out the Spy Tec STI GL300
Let’s face it - thieves are out there. But if you follow even just one or two of these tips you’re off to a good start on keeping your bike protected. Do you have any tips or tricks for motorcycle theft protection? Let’s hear them. Share your thoughts in the comments below.









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In Case You Missed It: September Moto News



No matter the month, there’s always interesting moto news to share. So get ready for our September roundup of the top motorcycle-related stories you won’t want miss, including some awesome new models. Check out the headlines below.

Indian Introduces Redesigned 2019 Chieftain Lineup - Last week, Indian Motorcycles announced a redesign of their Chieftain lineup. The Chieftain first debuted in 2013 and has always been known for its power, handling, and comfort. But the new 2019 models - the Indian Chieftain, Chieftain Dark Horse, and Chieftain Limited - all feature more streamlined, aggressive styling. If you’re a diehard Indian rider - don’t worry, the Indian Chieftain Classic will continue to feature its traditional fairing and iconic balanced front fender. The new models feature a trimmed and slimmed design, full LED lighting, and new fork guards. The feature we are most excited about is how the bike will let riders choose between three rider modes (Tour, Standard, or Sport) for an enhanced and customizable riding experience. The new models will also feature new paint options including White Smoke, Bronze Smoke, and Thunder Black Smoke. We’re excited to see these bikes on the road and love how Indian is always spicing it up with their new releases. Read More. 

Image: Powersports Business

Honda Announces Additional 2019 Street Models -Honda has recently revealed a number of 2019 carry-over on-road models in a variety of styles: touring, supersport, cruisers, and dual sport. The six new models are the Goldwing, the Rebel, the CBR600RR, the Fury, the Shadow Phantom, and the XR650L. Honda stated that all new Gold Wing models will come with two SmartKeys and will have navigation system software updates for improved performance. The models come in a variety of colors and have a wide range of price ranges to fit most budgets. Check out the lineup. Check out the lineup


Image: Powersports Business 

Suzuki Teases New Motorcycle - Videos are rolling out ahead of October's Intermot International Motorcycle Expo in Cologne, Germany, teasing new models. Suzuki released a 22-second mysterious teaser, that simply says “Feel the Edge”. There are no motorcycles featured in the video, but it does show a sword which is making a lot of people think that this could mean the return of the legendary Katana nameplate. The Katana bike was introduced in the 1980s and put emphasis on aerodynamics to improve stability at high speeds. Before the show in Cologne, Suzuki plans to reveal four additional teasers - what do you think it could be? Read More. 

Image: The Drive

Moose Utility Releases New RZR Rear Bumper- This piece of news is for our UTV lovers out there. Moose Utility Division has introduced the all-new RZR Rear Bumper. This new bumper is all about providing protection to the rear of the vehicle as it’s made from a 1 ¾” thick tube steel. It comes with a durable, long-lasting powder coat finish and comes in at the reasonable price tag of just $289.95. The color options available are OE black, blue, and red. Read More

Image: Powersports Business

Stay tuned for the October edition of In Case You Missed It. In the meantime, have you heard any newsworthy motorcycle headlines? Let us know in the comments below. 
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Las Vegas BikeFest Is Almost Here



Are you ready for four days of all things motorcycle? Well you’re in luck - Las Vegas BikeFest is almost here. The 18th Annual Las Vegas BikeFest, the premier West Coast Motorcycle Rally, has moved to the Downtown Las Vegas Events Center this year which will create a bigger and better Vegas-style experience for vendors, riders, and attendees. The exciting event will be held from October 11-14 as a part of Powersports Industry week in Las Vegas which includes AIMExpo at Mandalay Bay and the Monster Energy Cup at Sam Boyd Stadium. So if you’re into motorcycles, Vegas is the place to be in October.

Motorcycle enthusiasts come from all over the world to attend Las Vegas BikeFest to experience epic entertainment, custom bike shows, contests, shopping, and so much more. Speaking of entertainment, Friday night will feature headliner Puddle of Mudd and Foghat is scheduled to perform on Saturday night - two can’t miss concerts. All BikeFest passes include entry to both concerts and Party, Ultimate, and VIP pass holders will be eligible to win one of two Motorcycle Giveaways and $5,000 in shopping sprees. 



Other activities at BikeFest include four bike shows, poker runs, poker walks, tons of amazing vendors, and the Las Vegas Motorcycle Hall of Fame Ceremony. The purpose of the Las Vegas Motorcycle Hall of Fame is to honor the iconic ambassadors, influential heroes, and people who put their interest above and beyond for the motorcycle community. These people have touched Las Vegas in a unique way and we want to celebrate, illuminate, and preserve the rich tradition of motorcycling in America. This year’s inductees include: Terry Roorda, former Editor-in-chief for Thunder Press Magazine and longtime member of the Las Vegas BikeFest Advisory Council, and Marilyn Stemp, Editor of IronTraderNews.com and longtime member of the Las Vegas BikeFest Advisory Council. The ceremony will take place on Friday, October 13 at 6:00pm at Rally Central at the Downtown Las Vegas Events Center.

With so much to do - you won’t want to miss this year’s BikeFest. So get packing, and let’s head to Vegas. For more information and to register for Las Vegas BikeFest, go to www.LasVegasBikeFest.com.



DETAILS:Thurs-Sat 11AM-10PM /Sun 10AM-5PM
Ticket Prices: $25 - $70 (Prices increase on site)
Downtown Las Vegas Events Center – 200 S. Third Street
October 11-14, 2018
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