Friday, February 23, 2018

Polaris on the Rise


Despite closing Victory in 2017, Polaris had an impressive year full of growth

We’ve all heard the rumblings - the motorcycle industry isn’t growing like it used to. Well, that wasn’t the story for Polaris, the parent company for Indian and Slingshot, in 2017. Even though they ditched Victory early in the year - it didn’t phase their other two brands, both of which saw growth, and fully embraced a persona that was a perfect mix of badass and inclusive.

Indian, in particular, had a stellar year and built momentum with the roll-out of their popular Scout and Chieftain models. Indian’s entire lineup offers riders a diverse range of bikes at competitive prices -- which we think gives them a huge leg up. Their rollout ad for the Bobber gives a well deserved nod to the Chieftain and ends with the tagline “Strip It Down” -beautifully mixing their classic rides with their more slimmed down options, while showing the spectrum of riders in the Indian family. It’s ads like this that allow them to reach a younger generation of riders - while still keeping their loyalists happy. Indian is keeping the competition on their toes - and our guess is as long as they continue to make cutting-edge, high-performing bikes, they’re a force to be reckoned within the industry.

But Indian wasn't the only Polaris brand that had an impressive year - Slingshot has continued to gain popularity and brings a new and unique feel to the industry. Slingshot is consistently exciting their riders by adding to their lineup and recently announced a new premium limited-edition model that’s sure to turn some heads. Their marketing campaigns also give you that “hell yeah” feeling - making you immediately want to go for a ride or just do something generally awesome. Everyone likes a good dare - particularly when it comes to buying bikes.

If these brands keep it up in 2018 -- which we fully expect they will -- we could see some major shake-ups in the moto space in terms of loyalty.
Trader Online Web Developer

6 comments:

Anonymous said...

I'M A 60 YR OLD GUY AND JUST BOUGHT A INDIAN CHIEF CLASSIC AND I CAN'T STAY OFF IT !!!! IT RIDES LIKE A LINCOLN !!! REMEMBER THAT RIDE, WOW , GO TO THE DEALER AND DRIVE ONE . THEY LOVE TO LET PEOPLE TAKE IT FOR A SPIN , NO SHIT !!!!

Okie said...

I bought a victory jackpot last year with plans to upgrade to a cross country this spring.now I've got a motorcycle that I can't get parts for and it's not worth a dime.Thanks polaris.there's no way I will ever buy anything from polaris again.tried to buy American.Going back to YAMAHA.

Anonymous said...

you buy a bike to ride and it is a recreation vehicle. If you wanted value, you should have bought a house.

Anonymous said...

Show me the numbers, Polaris. This is nothing but a propaganda piece that fails to define actual successes. I'm not dissing the products; if you're going to make sweeping claims about how well the company is doing, though, you need to provide some detail. I'll wait...

mangafox said...

Awesome post !! I read your article first time its informative.

hue taylor said...

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