Friday, February 23, 2018

Augmented Reality

Does it have a place in our industry? We think so.

Technology is always evolving and constantly changing -- and the motorcycle industry is no exception. Between innovative safety gear, cutting-edge electric bikes, new navigation systems, and more -- it’s no surprise tech for our bikes is on the rise. As riders, we’re always on the hunt for practical gear -- but let’s be honest -- the coolest new technology and gadgets really get us pumped.

Recently, virtual reality has been all the rage, but taking that tech on the road can be impractical. Augmented reality, on the other hand, is proving to be useful because it isn’t taking you to a completely different place, but rather is enhancing where you already are. So what does that mean for us and our ride?

Many companies are racing to get the first augmented reality motorcycle helmet to market. LiveMap seems to be leading the pack and is already in the prototype stage. When complete, their helmet will be able to project directions, maps, and notifications onto a helmet without blocking the vision of the rider. Imagine never having to pull over to look up directions again.

Though awesome, augmented reality doesn't have to just be used while riding -- what if you could shop for a bike using this technology? Imagine scrolling through your phone on the hunt for your next ride -- but instead of just seeing the bike on your phone, you see the bike parked in your driveway. When buying online, scoping out photos and descriptions are crucial, but augmented reality will essentially take the guesswork and imagination out of how your new bike will look right in front of you. This technology has the ability to completely change and enhance how we buy motorcycles -- plain and simple.

Our guess is that augmented reality will definitely have a place in the motorcycle industry - and we’re ready to see what’s coming.
Trader Online Web Developer

Polaris on the Rise

Despite closing Victory in 2017, Polaris had an impressive year full of growth

We’ve all heard the rumblings - the motorcycle industry isn’t growing like it used to. Well, that wasn’t the story for Polaris, the parent company for Indian and Slingshot, in 2017. Even though they ditched Victory early in the year - it didn’t phase their other two brands, both of which saw growth, and fully embraced a persona that was a perfect mix of badass and inclusive.

Indian, in particular, had a stellar year and built momentum with the roll-out of their popular Scout and Chieftain models. Indian’s entire lineup offers riders a diverse range of bikes at competitive prices -- which we think gives them a huge leg up. Their rollout ad for the Bobber gives a well deserved nod to the Chieftain and ends with the tagline “Strip It Down” -beautifully mixing their classic rides with their more slimmed down options, while showing the spectrum of riders in the Indian family. It’s ads like this that allow them to reach a younger generation of riders - while still keeping their loyalists happy. Indian is keeping the competition on their toes - and our guess is as long as they continue to make cutting-edge, high-performing bikes, they’re a force to be reckoned within the industry.

But Indian wasn't the only Polaris brand that had an impressive year - Slingshot has continued to gain popularity and brings a new and unique feel to the industry. Slingshot is consistently exciting their riders by adding to their lineup and recently announced a new premium limited-edition model that’s sure to turn some heads. Their marketing campaigns also give you that “hell yeah” feeling - making you immediately want to go for a ride or just do something generally awesome. Everyone likes a good dare - particularly when it comes to buying bikes.

If these brands keep it up in 2018 -- which we fully expect they will -- we could see some major shake-ups in the moto space in terms of loyalty.
Trader Online Web Developer

New to Riding?

Harley’s got you covered with their new rider courses.

We all remember our first ride -- but all the work that it took to get to that point might not be such a fond memory. There’s a lot to learn when you’re a new rider - and knowing where to start can be a lot. But fear not -- Harley’s new rider classes will get you ready in no time. The motorcycle giant is on a mission to help new riders feel confident and safe on two wheels through their New Rider Academy Courses.

These courses are available at select Harley dealerships and are led by the cream of the crop -- Harley’s certified coaches. The course is a combo of classroom and practice range time where riders learn the ins and outs of the bike, basic safety skills, and how to actually ride a motorcycle -- and trust us, there’s no better feeling than that. After required exams are completed (and passed) riders receive a completion card that could potentially wave their DVM riding exam. And anything you can do to avoid the DMV is always a positive.

So why did Harley start these courses? Because training is crucial and they are stepping up to the plate to attract and prepare a new generation of riders. By taking a course through Harley and learning to ride on a Harley, they hope that these new riders will one day -- you get it -- buy a Harley.

Now the question is -- will other manufacturers follow suit on providing courses specific to new riders? We hope so. Our riding community embraces both new and seasoned riders and we are always eager to add more to our crew. Click here to find a course to get you started and we’ll see you on the road.
Trader Online Web Developer