Thursday, December 28, 2017

In Case You Missed It: IMS New York City

We get it - you can’t travel to every motorcycle event going on. It would be great - but adult life gets in the way - and as annoying as it is, it usually wins out. No worries - that’s why you have us.

We were up at the IMS New York City show earlier this month and it was… impressive. The event was packed - and for good reason. The manufacturers and vendors really brought their A-game with bigger booths, interactive experiences, and better bikes.

Two big takeaways to sum up the show:

There’s a new motorcycle culture in town

And the Shift booth was there to represent. The whole space had a coffee shop meets brewery vibe - and was focused on all things motorcycle culture and lifestyle. The space was open - feeling like a market with several popup booths scattered throughout. Each spot had a small description of the company, with some swag items you could pick up and a cool motorcycle lifestyle magazine called META that you could read. Shift is a good name for this - because it was a public acknowledgement of the changing culture in our industry. No longer is riding just about being a badass - sure, that’s an added perk - but it’s starting to have more of a relaxed, almost inclusive vibe about it, opening it up to more riders.

The manufacturers brought their A-game

The manufacturers weren’t messing around - their booths were bigger and better than ever - and, no surprise, the bikes were equally as impressive.

Harley’s booth was packed. If their bikes weren’t drawing people in - the “test ride” section certainly was. And since there weren’t live test rides at the event - Harley got creative by setting up a bike in front of a winding highway backdrop to let people take pictures on. Considering that new lifestyle focus that seems to be creeping into the our industry - this seemed particularly on point. People were lined up.

For many - this was the first time they got to see the new Honda Goldwing up close. And while we were hearing mixed reviews about it from people during the show - it didn’t stop people from checking it out. And while it looks alot like previous year’s - the upgraded features are, admittedly, pretty cool.

Vanderhall was one of the most unexpected things we saw. To be honest, I’m not even sure what to call it… it’s basically half Slingshot, half vintage car. Built on a three wheel frame it technically still qualifies as a motorcycle, but the grill on the front gives it a vintage sportscar feel. I’m not sure it would be my first choice for an actual purchase - but in terms of something cool to see at the show - it definitely hit the mark. We wouldn’t mind renting one of these bad boys for a weekend trip down the California or Florida coasts.

Bottom line - a motorcycle show in New York City isn’t a bad place to be. We liked the new vibe and were happy to see so many bikers in one spot. Definitely worth a stop if you can make it out next year.
Trader Online Web Developer

The Path to 2022: Harley is Leading the Way

I’m sure you’ve all noticed - the change that has been slowly taking over the motorcycle industry for the past few years. We - and by we, I mean all riders - have changed. Our preferences. Our interests. Our new community - its different.

It’s not just that some of us are getting older, it's really the different types of people who are choosing to ride. For some of us our bike is a toy, or a weekend alternative to that larger 4 wheeled ride in the driveway. For others, we ride because our dad did and his dad did too. And then there are those of us who want a bike that’s nothing like their old man’s. You get the idea. We aren’t a one size fits all community, and that means we need that many more bikes to choose from.

Harley has gotten this memo loud and clear and they are taking this new challenge on with a bold “get out of my way” type attitude by promising 50 new models in the next 5 years. Because seriously, who doesn’t like options?

These new models will run the gamut - providing bikes for any type of rider - some bigger with a classic build, some smaller and more sleek - and that’s just what this industry - and our riding community - needs.

Trust us, no one wants to see more people get involved in riding than we do. So, props to Harley for stepping up their game and ushering in this new era for all of us riders. It’s about time the motorcycle industry embraced both the new and old faces of our community.
Trader Online Web Developer