By now, everyone knows that mobile advertising
is an important and necessary tool for selling your products. But did you know
that mobile advertising is growing at a much faster rate than all other digital
advertising formats? Mobile advertising is set
to surpass desktop advertising in 2016, according to a recent report from Marin
Software. This means that companies will collectively spend over $100 billion
dollars on mobile advertising alone in 2016.

The huge growth in mobile
advertising is being primarily driven by the rapidly increasing use of smart
phones. By 2020, it is estimated that 80% of adults around the world will own a smart phone. As
we continue to see this trend grow, it is clear that greater use of mobile
advertising, online video, and more creative ad formats will become even more
important for online sales success. Advertisers will have to rise to the
challenge to take advantage of these billions of mobile phone users, or they
will risk allowing their competition to get there first.
The Mobile Advertising Around the Globe:2015 Annual Report can be found here: http://www.marinsoftware.com/resources/whitepapers/mobile-advertising-around-the-globe-2015-annual-report.
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