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This rapid growth in mobile advertising investment is a logical step for all industries, as smartphones continue their march to global domination. There are now 1.75 billion smartphone users around the world. To give that number some perspective, that meant that there are now more smartphone users than there are people living in China.

The significant projected drop in desktop, newspaper, TV, and other traditional advertising mediums further shows the shift in technology that we have seen over the past years. As consumers continue to embrace mobile devices for their online shopping needs, businesses will need to embrace them as well. Mobile advertising is here to stay, and it's going to continue to grow with time.
Hoelzel, Mark. "Mobile Advertising Is Outstripping Growth In TV, Radio, And All Digital Ad Mediums, Many Times Over." Business Insider. Business Insider, Inc, 14 Sept. 2014. Web. 30 Apr. 2015.
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