Tuesday, April 19, 2011

Targeting The Perfect Motorcycle

By Kevin Domino, Author of The Perfect Motorcycle

The following is an excerpt from Kevin Domino’s “Targeting Your Perfect Motorcycle” presentation at the Progressive International Motorcycle Shows.

The Perfect Motorcycle. That’s what we all want. But, if you ask one hundred motorcyclists to tell you what that is, you’ll likely get one hundred different answers. I have developed a process that every motorcyclist can use to target his or her own perfect motorcycle.

This process will not only help you focus on the right bike, it will save you time and money along the way. The unique nine-step process is described in detail in my book, The Perfect Motorcycle: How to Choose, Find and Buy the Perfect New or Used Bike. This article will give you an overview and a technique you can use today in your search – a simple-to-use target to determine your perfect motorcycle.

The Target
When you’re on the hunt for a motorcycle, if you don’t know what you’re aiming at, you’re sure to miss it. To aim accurately, it helps to identify the categories of choices you have and the decisions you will make. The four categories (quadrants of the scope) are Style, Type, Tradition and Social Factors. Every question you need to answer falls into one, and only one, of these quadrants. Only you can answer the questions, but those answers will balance your aim and it will be accurate.

1) Style refers to your preferences about the individual rider/bike combination. These are the subjective, opinion-based considerations like, “Why do I like to ride?” and “What kinds of bikes and features am I drawn toward?”

2) Type is the quantifiable attributes of the rider/bike combo. Answers to these questions come in values you can count, such as “What is my height and weight, what kind of riding do I want to do, and what type of bikes fit that requirement the best?” “What kind of fuel mileage and range do I need?” and “How much load-carrying capability will I need for the types of trips I plan to do?”

3) Tradition refers to your preferences about the rest of the world, such as, “How strongly do I and my riding companions identify with a particular part of the biking culture?” and “How important is it that a manufacturer has proven its bikes in competition?”

4) Social Factors take into account the quantifiable aspect of the rest of the world such as “Are there parts and service available for the bike I’m considering?” and “What is the economy like, and how will that affect prices and my ability to afford the bike I’m considering

Target Misses
Here are four examples of mistakes that were made because one of the quadrants wasn’t considered.

Bull’s Eye
Here is an example of a perfectly targeted decision balancing the answers to all four of the types of questions in the target.

I hope you find this concept useful. You can learn more about this and the specifics of the process in my book, The Perfect Motorcycle: How to Choose, Find and Buy the Perfect New or Used Bike. Consider this target and your own unique balance of criteria when you’re on the hunt for your perfect motorcycle.
Trader Online Web Developer


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Doug,Valley V Twin said...

I work in a bike shop that sells used bikes, on consignment. I try to explain that very thing on a weekly basis, people com in all the time not knowing really what they want, don't know much about riding, etc. a book like that would help a lot of people. Thanks

Unknown said...

Great Idea, needed everyday. I work in a bike shop that sells used bikes. Everyday people come in with really no idea what most of the choices are and what they will need in the near future. Then if they make the mistake they loose money getting rid of it or just don't ride it.
Thanks from Valley V Twin, Indio, Ca.

Anonymous said...

I'd go deeper into the choices;
-- chain, belt, or shaft drive? Has many implications
-- carb'd or EFI? Affects maintenance costs, potentially
-- Aftermarket support? if customization is desired
-- dealer network, especially important on long trips
-- standard mainstream stuff like tires, lubes, etc.

Unknown said...

Good idea on the method to test for the perfect bike but I think that there is really no perfect bike since different people have different preferences. There are many factors to consider in choosing the right bike that is why people should know what they use it for.
- TheCycleExchange.com

seansimons said...

I like your point about tradition. In the auto industry in general there is a wide variance between types of vehicles, their functions and the personalities that go with them. However, in the motorcycle industry there is a variance in the tradition category. Knowing which part of the riding culture you identify with is an important step, that I think many people who are buying their first, or second bike skip. http://www.thunderbirdhd.com/default.asp?page=xPreOwnedInventory&location=thunderbird%20harley-davidson