Wednesday, December 14, 2011

Living Legends In The Motorcycle Culture

Written by Rob Flemming

Ever think about what a legend is, and what makes something a legend? If you look up the word legend in your favorite dictionary, the word legend means a recount of history that is popular, but has not been verified as true. Some call them folk tales or lore, but whatever you choose to call them, some of these stories that have been handed down through the years have helped to shape and strengthen their place within the world they live in. If you ask anyone who rides a motorcycle what they think about the living legends within the motorcycle culture the will tell you that the stories about the forefathers of the motorcycle and the culture they helped create are real and not fairy tales or lore. 

If it wasn’t for William S. Harley and Arthur Davidson, the name Harley Davidson and the Harley Davidson motorcycle would be absolutely meaningless to the world and motorcycle culture as it is lives to day might not even exist as all! The rich heritage of the Harley Davidson Motorcycle Company started in 1903 with their first motorcycle; a design that would soon become the standard for American motorcycles, the leader in engineering and the focus of other motorcycle manufacturers who would spend their collective lifetimes tying to recreate a motorcycle that could stand up to the quality, design and engineering of a Harley Davidson motorcycle. 

From their humble beginnings, the Harley Davidson Motorcycle Company only had one simple goal, to design and build the finest motorcycle possible, and while they were slow in attracting the attention of the general public, it was long until this proud symbol of American engineering, design and craftsmanship was the talk within working class circles and the envy of those who didn’t own one. 
The Harley Davidson Company didn’t waste any time with production of their motorcycles, and by 1914 the first V-Twin engine was released, and ever since it has been often duplicated in look but never surpassed in engineering, or quality. The value and service quality of the motorcycle became very attractive to police and law enforcement and by 1908 the first Harley Davidson Police Motorcycle was sold and delivered to the Detroit Police Department. It wasn’t long until Harley Davidson was shipping their police duty motorcycles to law enforcement agencies and municipal service bureaus nation wide. 

The Harley Davidson Motorcycle Company and their employees are hard working people; they took pride in the quality and craftsmanship that went into each and every piece on every motorcycle. With the threat of war approaching the United States, the company expanded to include a division dedicated to research, design and production of motorcycles for use by the military.  

As the heroic tails of the military men who rode the Harley motorcycle in defense of the country were reported in the local newspapers, newsreels and on the radio, there was mad rush by men all across the nation to purchase a Harley. Maybe it was a patriotic gesture or just maybe the trill and excitement that was depicted in those newsreels and reports was just too much and they wanted to experience the feeling of being in the wind for themselves. 

In short time the Harley Davidson motorcycle was involved in racing, breaking speed records, and you could see stuntmen performing death defying acts in traveling carnivals, sideshows and even the Ringling Brothers and Barnum & Baily circus had a act with stuntmen riding Harleys that drew in large crowds, oh and lets not forget the men who bought their Harleys to spend the weekends traveling the back roads of America for nothing more than pure relaxation! 

By the end of WWII men where coming home from the war and they bought surplus military Harleys, formed clubs and added another stitch into the fabric that made the motorcycle culture a living lifestyle. There were rebels that were depicted in Hollywood films, weekend warriors, and just hard working men and women who worked hard all day and played hard atop their Harleys. There was so much to do and see riding your Harley, groups and individuals were making runs to motorcycle events and rally’s, owners groups were springing up everywhere, and motorcyclists were gathering to discuss important issues and ideas and all the while this motorcycle lifestyle was rapidly growing and spreading across the nation and even as far as Europe and other parts of the world. 

The motorcycle industry and the motorcycle lifestyle grew rapidly and with this new growth many new businesses such as parts and accessories manufactures, custom motorcycle builders, painters, and many other service companies were born to meet the needs of motorcyclists and the motorcycle industry. 
There were a few financial ups and downs for the Harley Davidson Motorcycle Company and the motorcycle industry in general, especially during the great depression. This didn’t dissuade Harley Davison, and when they had to they simply tightened the collective belt and circled the wagons and worked through those hard times as best they could. With a thriving division serving law enforcement and municipal agencies, the Harley Davidson Motorcycle Company worked through economic hardships. 

After 108 years the Harley remains the leader in the motorcycle industry, with their innovative engine designs, feel and unique engine rumble that has been duplicated by rival motorcycle manufacturers, but just isn’t the same.  
The legend of the world’s finest motorcycle wasn’t created solely by the Harley Davidson Motorcycle Company, it was a compilation of over 108 years of hard work in design and engineering, the men and woman who embraced the Harley as more than a two wheeled transportation vehicle and incorporated into their lives until a new lifestyle was born, and so the legend lives on through the men and women who choose to ride nothing but a Harley Davidson Motorcycle. 

The 1970’s found Attorney Russ Brown as another member of the motorcycle culture; Russ just always loved motorcycles. Going to UCLA and majoring in marketing Russ graduated and made his way into corporate America, and sadly it was wasn’t long until Russ decided he just wasn’t happy and longed for something meaningful to do with his life. Russ went back to college and was on his way to earning a degree in law. 
While practicing law Russ discovered that injured motorcyclists were not being treated fairly by insurance claims adjusters. He found that many times less than honest tactics were used to settle injury claims out of court and this infuriated him, so from that point his law practice was focused at helping protect the rights of motorcyclists who became victims of motorcycle accidents.  

The motorcycle community embraced Attorney Russ Brown, because he just wasn’t some lawyer trying to make money off of the misfortune of injured biker, but rather he was a lawyer who also rode and lived the motorcycle lifestyle and understood the issues a motorcyclist who was injured in a motorcycle accident faced. Russ knew he could help these bikers, and this further helped his acceptance within the motorcycle community. Because Russ was the only Attorney representing motorcycle accident victims at the time, his law firm was able to help many bikers secure damages after being hit on their motorcycles. Being the victim of motorcycle accident himself, Russ knows first hands the ordeal of being hit on a motorcycle. The pain and injuries from the accident itself are most times overwhelming, plus dealing with insurance companies, police and accident investigators can almost be too much for the average person to deal with.  

Attorney Russ Brown is still practicing the law and his nationwide law firm is working diligently to help as many motorcycle accident victims as they can.

Motorcyclists are not only hard working people, but they are also social and live to hit the open road and have a good time. Because motorcycle runs and events are a big part of the motorcycle culture, there are thousands of events and rally promoters who work non stop creating events and activities for bikers nationwide.  

Ever since 1938, the Sturgis Motorcycle Rally has been the granddaddy of all motorcycle events. With motorcycle racing at an all time high in the late 1930’s it didn’t take the Jackpine Gypsies long to come up with the idea to host a motorcycle racing event. Originally called the “Black Hills Classic” the event featured racing and motorcycle stunts. With only 19 in attendance who would have believed that future Sturgis rallies would host more that 800 thousand bikers from all over the world? 

With each year the attendance growing rapidly, rally are promoters working long and hard to keep up with the challenge to make every rally bigger and better than the year before. When the City of Sturgis outlawing camping at camping at Sturgis City Park, camping spots were now at a premium and from this need the Sturgis  “Buffalo Chip Campground” was born. Originally the “Chip” as it is commonly known was created to provide camping for bikers and a place to relax when not out enjoying the rally.  

As more and more bikers began attending the Sturgis Rally, the Buffalo Chip expanded it’s old school camp ground and turned it into an almost separate event within the Sturgis Rally itself by offering live music, loads of good food, plenty of beer and other drinks, a variety of camping options from tent sites, camper and RV spots, to full blown rental campers. The Chip even has WIFI for us hardcore road warriors. 
Boasting one of the best live sound systems and professional lighting, seeing musical acts like Bob Dylan, ZZ Top, Kid Rock rivals any other music venue I have seen these acts at, and this is probably why so many bikers chose the Buffalo Chip over the other place you can camp at. 

Working year round Rod Woodruff, family and his staff have made the Buffalo Chip much more than a tent and campfire spot at the Sturgis. The Chip’s stage is set in the middle of the camp ground with the food and drink court running in a semi-circle opposite the stage. With an easy 2 or 3 minute walk from the campgrounds to stage, there is almost no need to ever leave the Chip. 

Another sweet attraction at the Buffalo Chip is the Miss Buffalo Chip contest. Nothing like good music, good looking women and plenty of good food and drink to make a biker happy. If you are into tattoos and body piercing, then the Buffalo Chip is where it is at for non-stop fun and excitement during the Sturgis motorcycle rally. 

As the living legends that help the motorcycle culture and lifestyle to continually grow and blossom for millions of bikers and motorcycle enthusiasts around the world, you better believe that they are far from folk tales or make believe tales of fantasy, cause all you have to do is get in the wind and you will see for yourself what millions of bikers already know, and that itself makes the legend live on… 
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Monday, November 28, 2011 Launches Fast Deals, Features Motorcycle Clothing Deal

We are pleased to announce the official launch of Fast Deals, offering up to 
50% off motorcycle parts, gear and accessories. View our first deal below 
and be sure to share with your friends (remember, you earn $10 with each referral).

Trader Online Web Developer

Friday, November 11, 2011

Veteran's Day 11/11/11

Do you know a veteran? 

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Friday, November 04, 2011 Announces Fast Deals, Offering 50% Off Motorcycle Parts, Gear & Accessories

Norfolk, VA -- November 04, 2011, the nation’s leading powersports marketplace and a division of Dominion Enterprises, will soon launch Fast Deals, offering consumers at least 50% off motorcycle parts, gear and accessories. Motorcycle enthusiasts who register will start receiving weekly email deals in early November. Fast Deals will be emailed to each registered user’s inbox and will be available for purchase for seven days.

Fast Deals are perfect for motorcycle enthusiasts who are fixing up a bike, buying gear for their motorcycle, or purchasing a gift for a friend who rides. Paige Bouma, sales development manager for, said, “This exciting new consumer offering will provide a valuable service to our loyal fans, allowing motorcycle enthusiasts to receive the products they want at an unbelievable price—in this economy, every dollar we can save our customers matters.”

Motorcycle owners who sign up now will be one of the first groups to receive CycleTrader’s Fast Deals, powered by e-commerce solutions. Merchants interested in advertising their deals should contact scott(dot)volmer(at)cycletrader(dot)com or call (866) 476-3022.

About Cycle Trader is the leading powersports marketplace connecting buyers and sellers to new and used motorcycles, ATVs, PWCs, and snowmobiles. With more than 160,000 vehicles available, Cycle Trader offers the widest selection of powersports vehicles online. Visit

About is a daily coupon service that provides exceptional, discounts to consumers on exciting products and services. For customers, provides a way to save money while finding, exploring and taking advantage of new opportunities. For merchants, is strategic way to increase brand awareness and market share through structured deals that attract new customers and build volume through repeat business. For additional information, visit

About Dominion Powersports Solutions Dominion Powersports Solutions, headquartered in Norfolk, VA, is a leading network of world-class business solutions for powersports dealers. Dominion Powersports Solutions’ products include, the nation’s leading marketplace for new and used motorcycles; PowerSports Network, the leader in web, e-commerce and mobile solutions for dealerships; Traffic Log Pro, a web-based lead management system; ZiiOS, a cloud dealer management system; and Dominion Insights, a business analytics tool for dealerships and manufacturers.
Dominion Powersports Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees nationwide, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit
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Monday, October 24, 2011

Employee Spotlight: Megan Baldock

For this month's employee spotlight, we travel to Sussex, Wisconsin to visit CycleTrader's sister company, PowerSports Network. Megan Baldock, the newest member of our marketing team, joined the company last month. 

Prior to joining PSN, Megan worked at Harley-Davidson Motor Company. Two years ago, that is where she learned to ride a motorcycle after receiving a Rider's Edge gift certificate for her birthday from co-workers. The Rider's Edge class she signed up for was an all women's class, and Megan remains friends with some of the ladies because of the bond that's created from the learning experience.

In her spare time, Megan enjoys sports, sports and more sports. As she says, "It's a great time to be a Wisconsin sports fan with the Brewers making the play-offs, the Packers being undefeated and the Badgers in the Big 10."
Trader Online Web Developer

Wednesday, October 19, 2011

Register for Fast Deals to Receive 50% OFF Motorcycle Parts, Accessories & Gear

Searching for motorcycle parts? How about accessories? Maybe you're looking for that perfect motorcycle gift for mom & dad? Well, very soon we will help you with each of these scenarios...

Sign up today, and receive 50% OFF featured deals on bike parts, gear and accessories.
First Name

If you are unable to view the image above, click here to register for Fast Deals
Each week, you'll receive emails featuring 50% OFF motorcycle parts, 
gear and accessories.
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Friday, October 07, 2011

Reducing Congestion with Lane Splitting

Guest Post By Audrey Nesbitt,

Is there something not to like about living in California?  Traffic!

Traffic in the large metropolitan parts of California like Los Angeles and San Francisco sucks no doubt about it.

Los Angeles ranked as the #1 most congested city in the U.S. with San Francisco coming in at #6 according to the INRIX National Traffic Scorecard 2010 Annual Report

Fortunately for California motorcycle riders – CA is the only State that allows what is known as ‘Lane Splitting’. This allows motorcyclists to ride legally in the space between two lines of vehicles during congested traffic conditions which in effect allows the creation of a new lane and allows motorcyclists to keep moving even when the rest of traffic is slow or stopped. The major benefit of lane splitting is reduced traffic congestion on California freeways; however, if motorcyclists or other drivers do not use safe driving practices, lane splitting can lead to an accident.

Many drivers will try to tell you lane splitting is unsafe, the “Hurt Report,” a well-known study on motorcycle accident causes, determined that lane splitting is actually safer for motorcyclists than remaining in bumper-to-bumper traffic. While no California law specifically allows lane splitting, the California Highway Patrol states that motorcycle lane splitting is allowed, but must be done in a “safe and prudent manner.”

An article featured in February 2009 issue of Motorcycle Cruiser, offers some great tips for safe lane splitting in California. 
  • Wait until both lanes are moving at similar speeds and enter the lane-splitting zone cautiously.
  • Set a maximum speed for lane splitting; once traffic gets back up to 30 mph, move back into a lane.
  • Try to anticipate when other drivers are going to change lanes. Watch for warning signs:  drivers who are glancing at their mirrors, turning their wheels toward your lane, etc.
  • If you get to a point where two vehicles seem too close together, wait for a chance to pass them safely.

**And stay within 10 mph of the traffic you are lane splitting with.**

The term ‘safe and prudent’ is up to interpretation by the police.  “If you are in a lane-splitting accident and the report goes against you talk to an experienced motorcycle attorney immediately.  A good motorcycle attorney can turn these reports around if you were, in fact, lane splitting cautiously.”  Russ Brown of Russ Brown Motorcycle Attorneys.

California is incredible with it's annual motorcycle riding weather  - ride safe!

Trader Online Web Developer

Tuesday, September 27, 2011

Featured Seminar from the ProfitX Conference

For the past three days, has been in Las Vegas attending the third annual ProfitX hosted by Powersports Business. The energetic Don Cooper (aka the Sales Heretic), woke up the sleepy 8 A.M. Vegas audience on Monday with his words of wisdom on price differentiation.

The #1 stat that he quoted from a study is that only 14% of consumers really purchased a product solely on price. That's right - 14%. The other 86% buys on other factors. So, this begs the question - why are you dropping your price when you can differentiate your dealership? What's unique about your dealership? Is this coming across in your unit and dealership descriptions? Sit down with your staff, grab a piece of paper and think about it. Are you different from your competitors because of your:
  • Service knowledge
  • Fun experiences like group rides or cookouts
  • Different product lines that other dealers don't carry
Once you have come up with a few gems, log back into your Inventory Management Tool and look at your dealer gallery page. Include these advantages in your dealer description. Don't drop your price as a knee-jerk reaction. Get a foothold on your pricing. 

Trader Online Web Developer

Tuesday, September 06, 2011

An Overview of is the nation's largest powersports marketplace connecting buyers and sellers to new and used motorcycles, ATVs, PWCs, and snowmobiles. With more than 150,000 vehicles available, CycleTrader offers the widest selection of powersports vehicles online. Click here to find your next bike.
In addition to an established web presence, also maintains a prominent place in the mobile space. With over 90,000 downloads to date, our iPhone & iPad applications place thousands of motorcycle listings in the palm of your hand. Visit the App Store today to test drive our mobile apps.

This past Spring a brand new product offering was introduced to consumers selling their motorcycles on Private sellers are now able to create FREE classified listings, which include 4 photos and remain online for 2 weeks. Another major enhancement to the site involves the search process. When consumers visit the website one of the first things they will notice is a simplified search tool. "Providing a positive user experience is very important to us, and we feel that these recent improvements will help consumers find their next motorcycle, faster and easier," said Gerald Tungol, Vice President of
With the ever increasing social aspect of our daily lives, has fully embraced social media. Join nearly 10,000 active motorcycle riders in CycleTrader's social community and become a Facebook fan. Feel free to post pictures of your current motorcycle, learn about upcoming rides and rallies, and meet fellow bikers from across the country. "Our presence on social media sites such as Facebook and Twitter has allowed us to interact with and get to know our consumers on a regular basis, which ultimately helps us deliver the best product possible-- top of the line classified listing solutions," Tungol said.
Trader Online Web Developer

Tuesday, August 30, 2011

Ride for Our Heroes on Saturday, September 24th

By Michael Allard, COO Home Base Program

This fall, New England motorcycle enthusiasts have a brand new opportunity to celebrate and honor veterans, service members and their families by riding in the first ever Ride for Our Heroes on Saturday, September 24. Kicking off the ride in each of the six New England states, the Ride for Our Heroes makes it easy for you to find a starting location near home and rev up your engine to join the fun!

After a scenic route through the New England countryside, the Ride for Our Heroes will conclude at the Harley-Davidson dealership in Manchester, New Hampshire with a big party featuring live music by the James Montgomery Blues Band, a visit by the 2004 and 2007 Red Sox championship trophies, and great food and other activities for kids. The Home Base Program is also selling raffle tickets for a custom-built Dirico motorcycle, which features a baseball-themed paint job and is signed by Aerosmith’s one and only Steven Tyler, co-founder of Dirico motorcycles.

In fact, just last week Steven Tyler and Red Sox superstar David Ortiz got together to show off this flashy bike. The pair teamed up to honor our nation's veterans and to encourage motorcycle riders across New England to do the same and register to ride. We took some great pictures from the photo shoot that can be viewed on our Facebook page. You can also visit the ride’s website to listen to some really cool radio ads promoting the event that feature Steven Tyler and David Ortiz.

The Ride for Our Heroes raises money for the Red Sox Foundation and Massachusetts General Hospital Home Base Program, which provides clinical care for veterans who have returned from Iraq and Afghanistan with combat or deployment-related stress and/or traumatic brain injury.

Folks can pre-register for the ride and purchase raffle tickets for the motorcycle at Even if you don’t ride, you can still attend the post-ride BBQ for $20. Don’t miss out on this great weekend event for the whole family; we’d love to see you there!
Trader Online Web Developer

Wednesday, August 24, 2011

CycleTrader'UP Voting Now Open!

CycleTrader'UP, our largest consumer promotion ever, is now in full swing! Nearly 900 people submitted photos of their motorcycles with the ultimate goal of winning the custom chopper below.  Public voting opened Monday, and there have already been over 1,200 votes cast. 

Voting runs until September 5, 2011 at which time prize winners will be selected from the top public votes. 

Grand Prize
One grand prize winner will receive a brand new Custom Chopper designed by Hardcore Choppers in Sterling, VA. JC Motors, the official shipping partner, will deliver the bike to the lucky winner. Watch the motorcycle intro video

2nd Prize
Two winners will receive a Galaxy helmet

3rd Prize
Three winners will receive $100 gift cards from

4th Prize
Four winners will receive a prize pack, including a Top of the Line classified listing & assorted promotional items.

Trader Online Web Developer

Monday, August 22, 2011

Final Day to Enter the CycleTrader'UP Custom Chopper Giveaway

We’ve been celebrating the launch of our new Private Seller packages in a BIG WAY. So big in fact that and Hardcore Choppers are giving one lucky winner a new custom chopper.

Wondering how to enter the contest?
Upload a photo of your current bike for a chance to drive home the new chopper valued at $50,000. Then, tell us in 140 characters or less why you deserve a new bike. We encourage you to be creative!

Hurry, the entry period closes on August 22nd @ 8:00 pm EST.


Grand Prize
One grand prize winner will receive a brand new Custom Chopper designed by Hardcore Choppers in Sterling, VA. JC Motors, the official shipping partner, will deliver the bike to the lucky winner. Watch the motorcycle intro video

2nd Prize
Two winners will receive a Galaxy helmet

3rd Prize
Three winners will receive $100 gift cards from

4th Prize
Four winners will receive a prize pack, including a Top of the Line classified listing & assorted promotional items.
Trader Online Web Developer Streamlines Motorcycle Search Process, Debuts New Homepage

Die-hard riders and first-time owners now have a way to find motorcycles faster and easier with’s new homepage. Recently launched, offers more search functions and features to match buyers with over 150,000 new and pre-owned motorcycles nationwide.

“Our visitors have been telling us for some time that they want more options when they start their search. We took that into consideration and introduced several ways to search right from the homepage,” said Nedie Recel, Director of Marketing at “Every buyer has their own method of finding a motorcycle, and we want to help them find the motorcycle they’ve been dreaming about.”

The new homepage allows users to:
  • Search by motorcycles, ATVs, snowmobiles, personal watercraft and trailers
  • Select their favorite manufacturers and models
  • Narrow down their search by age of motorcycle, as well as by dealer or private seller
  • Choose from 17 motorcycle types including cruisers, sportbikes and dirt bikes
  • View the latest news including links to mobile apps, eNewsletter sign-up and Facebook contests
Over the past 90 days has released a new design to its motorcycle listing page and new advertising options for owners looking to sell their motorcycle. These changes coupled with the rebound in the economy have led to a 60% increase in visits to over 2010 in the past 12 weeks.

Powersports buyers can view the changes on

Trader Online Web Developer

Sunday, July 31, 2011

Tips and Tricks for Beginner Riders

Best Beginner Motorcycles is a blog that caters to beginner riders and those who are interested in learning how to ride.  This is a great source for those looking for motorcycle reviews, gear reviews or motorcycle guides.  The blog features a forum where you can talk with other riders about motorcycle laws, motorcycle destinations and you can post pictures and videos to share with others.  Here are a few links that may be helpful for the first time rider.

That is a question that I remember asking about 4 years ago after I bought my first motorcycle, a 2002 Suzuki GS500. At the time I had a 1989 Chevy Suburban as my secondary vehicle, but I rarely took it out because of the stress of driving such a large (and gas hungry) car. Eventually the suburban broke down and I sold it thus starting my foray into living without a four wheeled cage.

Motorcyclists often have to communicate with other people on the road much more often than people who drive cars. Whether it is warning other riders of potential hazards coming up or telling a car that is getting too close to you to back off. These are the basic hand signals every rider should know.

1. You'll Learn Faster Than a 600cc. Riding a motorcycle is hard for most people. Sure, put someone on a motorcycle for a few months or a year and it will eventually become second nature. Until you build the muscle memory that you need to properly operate a bike, you need to stack as much in your favor as you can. One of the easiest ways to do that is by choosing a 250 as a first motorcycle.

There are a few things that it will take you a few months to learn once you finally get your motorcycle and you start riding regularly. If you are lucky you will have a riding mentor with some experience help guide you and tell you some of these tips, but if you don’t then feel free to study this guide. 
Trader Online Web Developer

Wednesday, July 27, 2011 Reaches 5,000 Motorcycle Riders on Facebook

We've reached a major milestone with our social community! Over 5,000 people 'Like' on Facebook. Thank you to all of our dedicated fans for sharing posts, commenting on statuses and inviting friends to our fan page. Keep spreading the word!

If you haven't already, please become a Facebook fan to hear regular updates, learn of upcoming motorcycle rallies, and connect with thousands of riders across the country.

But wait, there's more...

Follow us on Twitter and see what nearly 2,400 people have discovered. Read industry news, view featured videos and learn about great riding destinations! 

Trader Online Web Developer

Friday, July 22, 2011

Employee Spotlight: Ryan Whitman Part II

By: Sean Dunn
Marketing Intern,

Ryan Whitman is the focus of our first employee spotlight post. He works in California as a web solutions consultant for During his free time Ryan enjoys racing in the amateur circuit. In this interview he talks about his amateur road racing experience.

SD:  I would say that is a very good reason to stick to the street.  What kind of training or practice goes into preparing for races?
RW:    Before a race there is always practice session before you go out racing just to shake down the bike, make sure the bike is set up properly and to get your mind used to going at those speeds.  Very rarely does anyone just show up to the race track and line up on the starting grid.

SD:  You said that you have been racing since 2008.  How many different race tracks have you competed in throughout your amateur career?
RW:  I’d probably say 5 or 6 different tracks in the southern California area.

SD:  Which track would you say is your favorite?
Pictured Above:  Ryan Whitman
RW:  I’ve got two favorites.  Buttonwillow Raceway up in Buttonwillow, California has been one of my long time favorites.  It has a good combination of technical and high speed corners.  And there’s a new race track out east of Palm Springs called Chuckwalla Valley Raceway.  It’s a brand new race track with prefect pavement and a great mix of corners, high speed and low speed, and change of elevation.  As of right now Chuckwalla is my favorite track.

SD:  Do you have any upcoming races?
RW:  There’s a group of us driving up to Colorado at the end of July to go to High Plains Raceway.  I’ve never been to that race track before so it’s going to be a great experience and a little bit challenging to go to a race track that I’ve never seen, learn the track and go out and race on Sunday.  

SG:  Now that you have been through the whole process and you are now a seasoned racer, do you have any advice for someone who wants to get into amateur racing?
RW:  First thing I would say is save your money because racing is expensive.  If you think you have enough money save some more because you’re going to need it.  Tires are really expensive.  But most importantly just go out and have fun.  If you’re going out to race to be number one and win the money that’s quickly going to fade.  If you’re out there because you love it and you enjoy the competition, you enjoy the camaraderie, you enjoy hanging out with the guys you’ll have more fun.  That’s what keeps me doing it.  I don’t do it to win or to be the next Valentino Rossi.  I’m out there because I enjoy the race track, hanging out with my friends and the competition of racing.
Trader Online Web Developer

Wednesday, July 20, 2011 Teams with to Provide Motorcycle History Reports

July 20, 2011 – New York, NY – For a limited time,, an online provider of motorcycle history reports, will be the exclusive provider of motorcycle history reports on As the dominant online source for motorcycle buyers, private sellers, and retail dealers, has more than 150,000 vehicles for sale.

The Motorcycle History Report instantly produces an array of valuable information about a specific motorcycle, including whether the vehicle has been wrecked, has a salvage title, has ever been reported stolen, and much more. By simply entering the 17-digit Vehicle Identification Number (VIN), and regardless of the country of origin, instantaneously searches its huge database of information for details about the particular motorcycle. provides interested parties all the information necessary to be fully informed before making a decision about buying or selling the vehicle. customers can also purchase history reports for automobiles, sport utility vehicles, pickup trucks, heavy trucks, recreational vehicles and trailers through its parent company, Specialty Reports Inc.

The price to consumers is $24.95 per report or $49.95 for three reports. Special discount pricing is available for dealers.

Trader Online Web Developer

Friday, July 15, 2011

Tips on Purchasing a Used Motorcycle: Cindi Servante

Cindi Servante
Cindi Servante is a motorcycle rider, blogger and enthusiast.  She is the founder and creator of Style Saver Scarves, designed to save the dreaded helmet hair.  You can find her blog at  We welcome Cindi as our featured guest blogger!

Tips on Purchasing a Used Motorcycle

Copyright © 2011 Cindi Servante
In my limited career in the motorcycling world I have bought four bikes, two new, and two used.  I have to say, buying a used motorcycle from a private seller is a very vulnerable experience and would have appreciated any valuable information to make my purchase enjoyable and rewarding.  After all, purchasing a motorcycle should be as exciting an experience as riding one!  So, I am here to help you out and offer all my gathered information to make your purchase an easy one.

When buying new, there is standard of trust from a dealership and the most important hurdle to jump is to get the price down a few hundred dollars, acquire a good factory warranty and a bike that suits you and your riding needs.  Not so when purchasing a used bike from a private seller. We, as consumers put ourselves at a great financial risk doing cash deals in a total strangers’ driveway for a piece of expensive machinery we know nothing about!  So, why is this risky paradox so popular?  First, you can save a lot of money buying from a private seller as well as finding “rare” and “vintage” bikes that you can’t always purchase from a licensed dealer.  To obtain the ultimate deal by out beating the guy that was one phone call shy of getting the same awesome deal.  The thrill of the hunt, to many consumers, is what’s so appealing about buying used.  So before you put on your camouflage outerwear and head for the range, here is a simple list of things to look out for that I found helpful to accomplish a smart and successful transaction with a perfect stranger.

Copyright © 2011 Cindi Servante
1. Don’t go to look at the bike alone, even when purchasing the bike.
2. Thoroughly look the bike over (a whole other article to write!) ask the seller as many questions as you can, make a list before viewing the bike.
3. Check the VIN (Vehicle Identification Number). Make sure the VIN matches on the bike as well as on the title.
4. Check with DMV or Police to verify that the bike has not been stolen and registered to the same person you are dealing with.
5. Make sure there are no liens on the bike, if there were, on the front of the title there would be “released” signatures. Don’t buy this bike!
6. A bike with invalid odometer readings will state on the front of the title 999,999.  Also, look for “salvage” or “total loss” on the front of the title.
7. Make sure to write up a bill of sale, with seller/buyer information, and bike information (miles, VIN, model, price) both parties sign and date
8. Make sure the seller signs the back of the title.
9. Beware of “as is” disclosures, this means that once purchased, the seller is released from responsibility if anything goes wrong with the bike.  You have no recourse.
10. Don’t be surprised if the seller won’t let you test ride the bike for liability reasons.  You should not ride the bike until having properly registered and insured the bike in your name, meaning, trailer it home!
11. After you get the bike home, make arrangements with a professional mechanic for a full tune up, just to make sure it’s in the best working condition possible.  Safety first!
12. Don’t lie on the sale price of the bike when it comes to paying the sales tax, it’s fraud and it can come back to bite you in the rear, if the bike is ever stolen or wrecked, you will end up with the bill. In this case, it pays to be honest.
13. And finally, take it easy and get to know your new/used bike for the first few rides, it’s all about respect.

Congratulations and enjoy your new ride!


Footnote: The pictures shown was my 2006 Kawasaki Ninja 650R which I had a very pleasant experience purchasing.  I had this bike for 2 years and loved it, with no problems what-so-ever; it was a sad day when I sold it!  And my current 2004 Honda VFR, another fabulous find that I bought at the beginning of this year and still enjoy to this day with no issues.  I bought my VFR using
Trader Online Web Developer

Wednesday, July 13, 2011

Employee Spotlight: Ryan Whitman

By: Sean Dunn
Marketing Intern,

Ryan Whitman is the focus of our first employee spotlight post. He works in California as a web solutions consultant for During his free time Ryan enjoys racing in the amateur circuit. In this interview he talks about his amateur road racing experience.

Sean Dunn:  When did you start racing motorcycles?
Ryan Whitman:  I got a pretty late start.  I didn’t get my first motorcycle until 2004 so I was in my mid 20’s.  I got my bike in April and almost immediately started going to the race track.  I did some street riding and some canyon riding, then had a friend say you should come out and try the race track.  After I went to the race track for the first time, I never rode on the street after that.

SD:  Do you remember your first bike?
Pictured Above: Ryan Whitman

RW:  It was a 2004 Honda CBR600RR.

SD:  After you began riding on the race track how long did it take until you were able to compete?
RW:  I spent about three years learning how to ride at the race track and building my skills then started racing in 2008.  As far as training I took the motorcycle safety course just to learn the controls.  There are a number of racing schools out there that you can go to that will teach you things like body position, cornering, apexing, throttle control and all those sorts of things.

SD:  Would you say it’s a long process to get into the amateur racing circuit?
RW:  I wouldn’t say it’s a long process, but when you have never rode a motorcycle before you can’t just hop out there and go racing.  You definitely need to build your skill level before you go out and start riding in competition.

SD:  So it really depends on how dedicated the rider is on getting out there and working on their skills.  After you built up your skill level and began competing, did you see early success or did that take time?
RW:  I had some pretty good success.  The reason I didn’t go racing immediately is because I wanted to build my skill.  So I went out and I was able to finish in 4th place in my very first amateur race.  My second amateur race I finished 3rd and in my third amateur race I finished in 4th place again.  I was able to accumulate enough points to move into the expert class and since moving into the expert class I’ve never finished outside of the top ten.

SD:  I would say you had great early success.  Do you get into any other type of racing, such as dirt racing?
RW:  No, I don’t ride a ‘hurt’ bike because all my friends that ride ‘hurt’ bikes end up coming home hurt.  I try and stick to the street and stay as close to the ground as possible so when you fall down you tend not to get hurt as bad.  At least that’s my philosophy.

Part II of this interview will be posted next week.

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