Friday, August 21, 2009

Harley-Davidson Study Reports Learning To Ride a Motorcycle Changes Lives

A press release from Harley-Davison reports on the results of a recent survey commissioned by Harley to find out what motivates men and women to get behind the handlebars--and stay there--when it comes to the sport of motorcycling, they share similar reasons for riding.

The survey found four out of five female and male riders agree that learning to ride a motorcycle changed their lives. Jennifer Thorne, 39, from Mt. Pleasant, Pennsylvania has been riding for nearly six years. "I can't even begin to quantify how much my life has changed for the better since I started riding a motorcycle," said Thorne. "I love the sense of freedom and adventure I feel when I get in the saddle of my motorcycle. I'm also more confident and appreciative of everything around me -- I only wish I could have started riding earlier in life."

Like Thorne, 77 percent of male and 67 percent female riders surveyed said learning to ride was life changing because it increased the freedom and adventure in their lives. More than three quarters of male and female riders also responded that freedom and adventure continues to be their motivation to continue riding.

"This survey confirms what we've been hearing for years, that women and men both are seeking the freedom and adventure the sport of motorcycling can offer," said Leslie Prevish, Women's Outreach Manager for Harley-Davidson Motor Company. "That said, while men and women ride for many of the same reasons, the survey did confirm that a large percentage of women riders feel the sense of empowerment, strength and increased confidence."

Source: Harley-Davidson
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