Monday, December 29, 2008

Harley-Davidson To Guarantee Trade-In Value Of Sportster Motorcycles

Harley-Davidson is encouraging riders to upgrade their bikes, even if they just bought one, with a recent announcement that it will guarantee the value of Sportster motorcycles by backing their trade-in value.
Image Source: Harley-Davidson

According to Harley-Davidson, riders who either buy a new Sportster motorcycle or trade in their recently purchased Sportster between Dec. 26, 2008 and Mar. 31, 2009, will get the Sportster's original MSRP value when they trade up to a Harley-Davidson Big Twin or VRSC motorcycle.

Image Source: Harley-Davidson

"This effort is driven by the uniquely strong value of Harley-Davidson motorcycles," said Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer. "Our strong trade-in values allow us to offer something nobody is likely to match."

You can find out more about this offer from Harley-Davidson at

Image Source: Harley-Davidson

Source: Harley-Davidson
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