Monday, December 29, 2008

Harley-Davidson To Guarantee Trade-In Value Of Sportster Motorcycles

Harley-Davidson is encouraging riders to upgrade their bikes, even if they just bought one, with a recent announcement that it will guarantee the value of Sportster motorcycles by backing their trade-in value.
Image Source: Harley-Davidson

According to Harley-Davidson, riders who either buy a new Sportster motorcycle or trade in their recently purchased Sportster between Dec. 26, 2008 and Mar. 31, 2009, will get the Sportster's original MSRP value when they trade up to a Harley-Davidson Big Twin or VRSC motorcycle.

Image Source: Harley-Davidson

"This effort is driven by the uniquely strong value of Harley-Davidson motorcycles," said Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer. "Our strong trade-in values allow us to offer something nobody is likely to match."

You can find out more about this offer from Harley-Davidson at

Image Source: Harley-Davidson

Source: Harley-Davidson
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Monday, December 22, 2008

RoadLoK Security Awarded Patent for New Motorcycle Locking System

RoadLoK Security recently announced that the U.S. Patent and Trademark Office has approved the issuance of a patent for the company's RoadLoK branded motorcycle locking system.

According to RoadLoK, the locking system utilizes a specially-engineered, removable hardened stainless steel locking pin to positively immobilize the protected vehicle's wheel. The system is reliant on a lock housing--or lock body--which is unique to the protected vehicle's make, model, and year. The lock body permanently mounts to the vehicle, while the locking pin is removable, thus making this new locking system both failsafe and fool-proof.

The RoadLoK motorcycle locking system features a locking pin removably-affixed within a permanently-mounted lock housing on the vehicle's frame. The operator is protected from vehicular damage and personal injury because all movement is eliminated when the locking system is engaged. Traditional locking methods (i.e. padlocks, "disc locks", and chains) allow the protected vehicle--for example: a motorcycle--to roll up to six feet before stopping the wheel. The Company engineered the new motorcycle locking system to prevent this movement, thus preventing unintentional damage and personal injury.

Source: RoadLoK
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2009 AMA International Women & Motorcycling Conference To Be Held In Keystone, Colorado

The American Motorcyclist Association recently announced the fifth American Motorcyclist Association (AMA) International Women & Motorcycling Conference will take place in Keystone, Colorado, just 90 miles west of Denver on August 19-22, 2009.

According to the AMA, the AMA International Women & Motorcycling Conference focuses on educating, encouraging, inspiring and mentoring women in the lifestyle and sport of motorcycling.

"This event represents the best of both worlds for women motorcyclists," said AMA Marketing and Special Events Manager Tigra Tsujikawa. "We will have the opportunity to connect with and learn from other women riders. And through seminars, activities and classes, we'll gain the knowledge and skills to ride where the road or trail leads next."

The AMA International Women & Motorcycling Conference is well timed. According to the Motorcycle Industry Council, women now account for 12.6 percent of all motorcycle and scooter riders, a 29 percent increase since 2003.

As the number of women motorcyclists has risen, so has attendance at the AMA International Women & Motorcycling Conference. The last conference, which was held in Georgia in 2006, drew more than 1,100 participants. The AMA anticipates that number will double at the 2009 event, which will feature prominent women riders, racers and industry leaders.

You can find out more about the conference at

Source: American Motorcyclist Association
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Friday, December 19, 2008

Twist The Throttle Premieres On Discovery HD Theater January 5th

Twist The Throttle, a series that takes a close-up look at the top brands of sport motorcycles, premieres on Discovery HD Theater starting Monday, January 5th.

Each episode of Twist The Throttle travels the globe to focus on a single brand, offering a behind-closed-doors look at the design, building, and testing of sport bikes.

According to, Twist The Throttle is shot in spectacular 1080i high-definition and 5.1 digital surround sound to take viewers directly to challenging racetracks like Kawasaki’s Autopolis on the island of Kyushu and Honda’s top-secret proving grounds in California’s Mojave Desert.

For the first time ever, outside cameras were permitted on Yamaha’s private test track, Fukoroi, in Hamamatsu where two of Yamaha’s newest sports bikes were put to the test.

You can watch other Twist The Throttle stories featured on

You can learn more about Twist The Throttle producer Dylan Weiss at his motorcycle blog Twisting Asphalt.

Here are the Discovery HD Theater Air Dates and Times:

Monday, January 5th 10PM HONDA
Monday, January 12th 10PM DUCATI
Monday, January 19th 10PM BMW
Monday, January 26th 10PM KAWASAKI
Monday, February 2nd 10PM SUZUKI
Monday, February 9th 10PM MV AGUSTA
Monday, February 16th 10PM BIMOTA/ALPINESTARS
Monday, February 23rd 10PM YAMAHA

Source: TheKneeslider,, Twisting Asphalt, Cry Havoc Productions
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J.D. Power Reports That Customer Satisfaction With Motorcycle Ownership Reaches Record-High Levels

Are you satisifed with a motorcycle you recently purchased? Do you feel your money was well spent? According to J.D. Power and Associates, you're not alone.

According to the J.D. Power and Associates 2008 Motorcycle Competitive Information Study, overall satisfaction with the motorcycle ownership experience has increased for a sixth consecutive year to a record-high level.

Now in its 11th year, the study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product; quality; cost of ownership; sales; and service.

Overall motorcycle ownership satisfaction averages 814 (based on a 1,000-point scale) in 2008, up 5 points from 2007. While all five components driving satisfaction improve in 2008, the most notable increases occur in the areas of cost of ownership and product quality.

Here are some important points from the study:
  • Overall, satisfaction with cost of ownership has increased steadily over time.

  • In 2008, satisfaction with cost of ownership improves by 11 points from 2007 to an average of 707.

  • In addition, 18 percent of owners in 2008 report that the cost of owning their motorcycles is “outstanding” (a rating of 10 on a 10-point scale), compared with only 10 percent of customers in 2005 who indicated the same.

  • 30 percent of motorcycle owners in 2008 indicate that the value they received for the price paid is “outstanding,” compared with 21 percent in 2005.
Source: J.D. Power and Associates
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Thursday, December 18, 2008

Registration Now Open for Harley-Davidson's 2nd Annual Daytona Women's Ride

Harley Davidson has opened up registration for the 2009 Harley-Davidson Daytona Women's Day Ride. Registration for the 2009 ride on Tuesday, March 3, is now open with a limited number of spots available for women riders.

The Women's Day Ride, designed to celebrate women riders, as well as generate funds for the MDA, is open to the first 500 eligible female Harley-Davidson or Buell riders who register at before Friday, Feb. 13, 2009.

Aside from riding together through the streets of Daytona, participating women riders are also encouraged to secure pledges and donations from their families and friends, which will be used to support the MDA's Summer Camp programs across the country.

For nearly 30 years, the Harley-Davidson family of dealers, employees, riders and suppliers has helped raise more than $65 million for the Muscular Dystrophy Association (MDA).

"Last year the Women's Day Ride was a huge success," said Leslie Prevish, Women's Outreach Manager, Harley-Davidson Motor Company. "Riding down the road with hundreds of women riders was truly inspirational, and more importantly, we raised $67,000 for MDA. Hopefully this year, with the support of our generous female riders, as well as their friends and family, we'll easily eclipse that mark."

Harley-Davidson and PR Newswire
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Friday, December 12, 2008

Shoppers Cite Dealer-Related Issues among the Top Reasons for Rejecting Motorcycle Brands

What draws motorcycle customers to certain brand names and reject others? According to a new study by J.D. Power and Associates, the answer lies with dealer-related issues.

The study analyzed why motorcycle buyers considered one brand of motorcycle, yet chose to buy another.

The reports says that 51 percent of new motorcycle shoppers said that dealer-related issues were the reason they rejected a brand.

One forth said that the inability to test ride a bike was a factor in their decision. Other reasons for brand rejection include lack of available bikes or that superior customer service was provided by competing dealership.

“To avoid losing customers due to dealer-related issues, it’s important for dealers to better manage customer expectations,” said Tim Fox, research manager of the powersports practice at J.D. Power and Associates. “For example, making customers aware before they arrive at the dealership why they can or cannot test ride a particular motorcycle may help brands convert more shopper visits into sales. Since dealer-related issues can be controlled to a certain extent by dealerships and brands, focusing on meeting customer expectations in this regard can result in improved customer perception of a brand as well as lower rejection rates.”

Source: J.D. Power and Associates Reports
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Wednesday, December 10, 2008

Ferrari Motorcycle Up For Auction Features Official Ferrari Chassis Number

Ferrari is not in the motorcycle business. According to, some custom cycle builders have decided to make their own.

This particular Ferrari motorcycle was made by David Kay Engineering built in 1995, featuring a DOHC engine displacing 900cc with 105 horsepower at 8,800rpm.

While this a custom built bike, it does have an official Ferrari chassis number: SF-01M.

This is not the only bike to feature the Ferrari name. reports that Arlen Ness built another Ferrari-styled bike that was part of an recent exhibit.

The Ferrari bike is up for auction till the 20th, where it is expected to fetch the equivalent of $300,000 in U.S. dollars.

Source: and Bonhams
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Monday, December 01, 2008

The XR1200 by Harley-Davidson Makes American Debut

The XR1200 by Harley-Davidson was initially designed and launched only in European markets in April 2008. With the high degree of interest and passionate reception surrounding the bike's European release, as well as demand from Harley riders and competitive brand owners alike, the XR1200 is now being launched in all markets.

According to Harley-Davidson XR1200 draws styling influences from the successful Harley-Davidson XR-750 motorcycles that set new standards for dirt track racing success over the last 30 years. The XR1200 features technical innovation to provide potent street performance and handling. In fact, Harley-Davidson dirt track racing legends Scott Parker and Rich King participated in the XR1200 development.

"The XR1200 is an exciting motorcycle with an aggressive attitude," said Bill Davidson, Harley-Davidson Vice President, Core Customer Marketing. "This bike will provide the performance and distinct style demanded by uncompromising riders. In fact, hundreds of XR1200s were ordered by enthusiastic customers before we really even promoted it."

The successful dirt track legacy continues today as Harley factory rider Kenny Coolbeth won his third straight AMA Grand National Twins flat track championship on the XR-750 in 2008. While distinctive racing paint and graphics on the XR1200 will catch the eye, Harley-Davidson racing tradition and influence are clearly evident in the bike's key features, design and style.

The 1200 cc Evolution V-Twin engine with its high 10.0:1 compression ratio, performance cams, downdraft fuel injection, precision-cooled cylinder heads and large capacity oil cooler cranks out 90 hp with high torque. Rubber mounted to a new frame with a cast aluminum swingarm, the engine delivers exhilarating performance and responsive handling with less vibration. A unique upswept, high-volume 2-1-2 straight shot exhaust system includes dual mufflers and is finished in satin chrome.

Source: Harley-Davidson
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