Wednesday, June 04, 2008

Ducati 848 Superbike Breaks Sales Record

Ducati North America recently announced that the 848 Superbike has become Ducati's fastest-selling model ever.

According to Ducati, the 848 Superbike was unveiled in Milan last November as a lighter, more affordable alternative to Ducati’s 1098 Superbike. The 848 has surpassed every sales record set by its sibling in the Superbike range.

Since its release six months ago, over 1,200 848 Superbikes have been sold in North America; accounting for more than 20% of Ducati’s overall sales. The previous record holder was the 1098 Superbike, which revved its way into 1,000 new homes during the same period one year prior.

“The 848 has successfully bridged the gap for those aspiring to own a Ducati Superbike as well as addressing the desires of our loyal customer base,” said Jason Chinnock, National Sales Manager for Ducati North America. “In addition, Larry Pegram’s success on the track in AMA Formula Extreme is driving showroom traffic as the 848 proves it’s a serious contender for the title.”

Source: Ducati
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