Harley strives to gain more women riders

While men over 40 are the primary market for motorcycles, over 100,000 women buy motorcycles as well.

The New York Times features a story on Harley's efforts to reach out to women riders, offering more comfortable motorcycles, along with a website and advertising in women's magazines.

Over 12% of new Harleys are bought by women, but Japanese manufacturers still lead among women riders thanks to a wider variety of sizes.

CycleTrader.com now features section for women motorcycle riders

The CycleTrader.com resources section now features a section dedicated to women motorcycle riders.

The Women Riders section is for women who love motorcycles and dedicated to dedicated to bringing the best in news, events, and resources to help women riders enjoy riding.

One of the articles featured on the CycleTrader.com Women Riders section is What motorcycles do women love to ride? CycleTrader.com asked hundreds of women riders, dealers, and motorcycle enthusiasts online about what bikes best suited their needs and why women picked certain bikes.