Friday, May 29, 2015
By now, everyone knows that mobile advertising is an important and necessary tool for selling your products. But did you know that mobile advertising is growing at a much faster rate than all other digital advertising formats? Mobile advertising is set to surpass desktop advertising in 2016, according to a recent report from Marin Software. This means that companies will collectively spend over $100 billion dollars on mobile advertising alone in 2016.
Mobile advertising will jump from only 2% of advertising spend to nearly 12% in just three years, according to eMarketer’s, “Mobile Advertising Around the Globe: 2015 Annual Report.” This report from eMarketer includes statistics and trends found during an examination of the Marin Global Online Advertising Index. This index consists of advertising spend information from leading global brands that manage more than $7 billion in annualized ad spend through Marin’s platform.
The huge growth in mobile advertising is being primarily driven by the rapidly increasing use of smart phones. By 2020, it is estimated that 80% of adults around the world will own a smart phone. As we continue to see this trend grow, it is clear that greater use of mobile advertising, online video, and more creative ad formats will become even more important for online sales success. Advertisers will have to rise to the challenge to take advantage of these billions of mobile phone users, or they will risk allowing their competition to get there first.
The Mobile Advertising Around the Globe:2015 Annual Report can be found here: http://www.marinsoftware.com/resources/whitepapers/mobile-advertising-around-the-globe-2015-annual-report.
Friday, May 15, 2015
In recognition of Motorcycle Safety Awareness Month throughout the month of May, CycleTrader.com, the Motorcycle Safety Foundation and Bell Helmets have come together to encourage all riders to pledge to be safer on the road.
Motorcycle owners are encouraged to read the Motorcycle Safety Foundation’s “Seriously Safe Top 10” tips for being a responsible rider. Visitors can review the guidelines and take the pledge HERE. Among the suggestions are to get licensed, take formal training classes and do not drink and ride.
“More than 3.5 million people will visit CycleTrader.com this May as they shop for their next motorcycle,” said Christine Knapp, partnership & marketing manager for CycleTrader.com. “Through this promotion, we can help disseminate information about motorcycle safety to millions of people. We hope more riders choose to be safer on the road this year as a result.”
Pledges can be made throughout the month of May by visiting CycleTrader.com, reading the safety tips and entering an email address at the bottom of the page. By “making the pledge” to follow the top ten safety tips, registrants will be entered in an exclusive drawing to win a Qualifier DLX helmet, donated by Bell. The Qualifier DLX retails for $229.95 and features a Transitions® Photochromic Shield that automatically adapts to light conditions ($119.95 Retail Value) and accommodates both the Sena SMH10 and Cardo Scala Rider Q1/Q3 Bluetooth® stereo headset intercom systems (Not Included).
Based upon 2011 motorcycle crash data, the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) estimates the lives of 1,617 riders were saved by wearing a helmet. In 2012, helmets saved the lives of 1,699 riders. “If all motorcyclists had worn helmets, an additional 781 lives could have been saved,” according to the NHTSA. This month’s campaign encourages all motorcyclists to pledge to wear a helmet while riding.
For more information on safety and training courses, visit http://www.msf-usa.org/.