Even if you feel likeselling bikes or twisting tools is more your thing than computers and tablets,it's important to stay on top of your social media game if you want yourmotorcycle dealership to flourish. Social media is an excellent way tobring in newer, younger customers that are constantly connected, and to gain exposure with potential customers who mightnot see your brick and mortar dealership or the traditional ads you place.If you want to know how to use social media to boost business, the how-to guide below can help.
1. Use Facebook to keep people up-to-date about inventory.
Facebook is a great tool because it allows you to share photos, videos, and messages with people interested in your dealership. To show customers what they can buy, upload photographs of the bikes you have for sale. Create albums for different types of bikes, or organize the albums by date to show what is currently available. Sharing your inventory will get people excited and make them more likely to come into your shop.
2. Promote products with Vine videos.
Vine is a video-sharing platform where users can post 6-second video clips to their followers. Use Vine to showcase new products, or to share deals that you want to promote. You can stand in front of bikes and explain the product or deal customers can expect, boosting excitement and giving people a better sense of your business' personality.
3. Target the right audience via Twitter.
Twitter is an effective tool for sharing up-to-date information with people who are interested in motorcycles, or people who are in your local area. To find the right followers (who can then become sales leads), follow other motorcycle dealerships or bike-related organizations in your area. Then, see what users follow their account, and follow them. Chances are many will follow you back, and you can join their conversation by re-tweeting their Tweets, replying to them, and tweeting your own cool industry news.
4. Make your photos awesome with Instagram.
With photo-sharing platform Instagram, you can also find followers by seeking out related businesses and following their followers. One of the best things about Instagram for a motorcycle dealership is that it allows you to entice customers visually-- and it has excellent photo editing and filter options, so you can make all the pictures you share look great. Take pictures of inventory or happy people making purchases (with their permission), and people will want to check out the amazing bikes you sell in person.
Want to know more about using social media to boost business for your dealership? Check out more helpful tips on CycleTrader.