Tuesday, April 19, 2011

Targeting The Perfect Motorcycle

By Kevin Domino, Author of The Perfect Motorcycle

The following is an excerpt from Kevin Domino’s “Targeting Your Perfect Motorcycle” presentation at the Progressive International Motorcycle Shows.

The Perfect Motorcycle. That’s what we all want. But, if you ask one hundred motorcyclists to tell you what that is, you’ll likely get one hundred different answers. I have developed a process that every motorcyclist can use to target his or her own perfect motorcycle.

This process will not only help you focus on the right bike, it will save you time and money along the way. The unique nine-step process is described in detail in my book, The Perfect Motorcycle: How to Choose, Find and Buy the Perfect New or Used Bike. This article will give you an overview and a technique you can use today in your search – a simple-to-use target to determine your perfect motorcycle.

The Target
When you’re on the hunt for a motorcycle, if you don’t know what you’re aiming at, you’re sure to miss it. To aim accurately, it helps to identify the categories of choices you have and the decisions you will make. The four categories (quadrants of the scope) are Style, Type, Tradition and Social Factors. Every question you need to answer falls into one, and only one, of these quadrants. Only you can answer the questions, but those answers will balance your aim and it will be accurate.

1) Style refers to your preferences about the individual rider/bike combination. These are the subjective, opinion-based considerations like, “Why do I like to ride?” and “What kinds of bikes and features am I drawn toward?”

2) Type is the quantifiable attributes of the rider/bike combo. Answers to these questions come in values you can count, such as “What is my height and weight, what kind of riding do I want to do, and what type of bikes fit that requirement the best?” “What kind of fuel mileage and range do I need?” and “How much load-carrying capability will I need for the types of trips I plan to do?”

3) Tradition refers to your preferences about the rest of the world, such as, “How strongly do I and my riding companions identify with a particular part of the biking culture?” and “How important is it that a manufacturer has proven its bikes in competition?”

4) Social Factors take into account the quantifiable aspect of the rest of the world such as “Are there parts and service available for the bike I’m considering?” and “What is the economy like, and how will that affect prices and my ability to afford the bike I’m considering

Target Misses
Here are four examples of mistakes that were made because one of the quadrants wasn’t considered.

Bull’s Eye
Here is an example of a perfectly targeted decision balancing the answers to all four of the types of questions in the target.

I hope you find this concept useful. You can learn more about this and the specifics of the process in my book, The Perfect Motorcycle: How to Choose, Find and Buy the Perfect New or Used Bike. Consider this target and your own unique balance of criteria when you’re on the hunt for your perfect motorcycle.