Women riders are a fast growing segment of the motorcycle audience, but how are they being served by the motorcycle industry? Are motorcycle manufacturers and equipment makers reaching out to women with an equal level of respect that they do to male riders?
A recent post on Clutch and Chrome asked about the needs of women riders when buying bikes and helmets. Some bikes and helmets are designed with women in mind, but do they have to be “feminized” as well? For example, are pink or black the only color choices for women’s helmets?
According to comScore web site statistics reveal that about nearly a third of daily visitors to CycleTrader.com are women.
What do you think? Leave a comment and tell us!