Friday, February 13, 2009

Scooter and Dual-Purpose Bike Sales Up In 2008


While 2008 was a tough year for the motorcycle business, MediaPost Marketing Daily reports scooters and lighter two-wheeled vehicles enjoyed brisk sales.

According to the story, data from The Motorcycle Industry Council (MIC) indicates that scooters and dual-purpose bikes were hot sellers.

Gas prices were a major factor in the sales increase, as consumers chose smaller vehicles for communiting, not just recreational riding. Sales of four brands of scooter were up 41.5% compared to 2007. Dual-purpose bike sales rose 22.8%.

Source: MediaPost Marketing Daily