Friday, December 19, 2008

J.D. Power Reports That Customer Satisfaction With Motorcycle Ownership Reaches Record-High Levels


Are you satisifed with a motorcycle you recently purchased? Do you feel your money was well spent? According to J.D. Power and Associates, you're not alone.

According to the J.D. Power and Associates 2008 Motorcycle Competitive Information Study, overall satisfaction with the motorcycle ownership experience has increased for a sixth consecutive year to a record-high level.

Now in its 11th year, the study measures owner satisfaction with new motorcycles by examining five major components of the overall ownership experience: product; quality; cost of ownership; sales; and service.

Overall motorcycle ownership satisfaction averages 814 (based on a 1,000-point scale) in 2008, up 5 points from 2007. While all five components driving satisfaction improve in 2008, the most notable increases occur in the areas of cost of ownership and product quality.

Here are some important points from the study:
  • Overall, satisfaction with cost of ownership has increased steadily over time.

  • In 2008, satisfaction with cost of ownership improves by 11 points from 2007 to an average of 707.

  • In addition, 18 percent of owners in 2008 report that the cost of owning their motorcycles is “outstanding” (a rating of 10 on a 10-point scale), compared with only 10 percent of customers in 2005 who indicated the same.

  • 30 percent of motorcycle owners in 2008 indicate that the value they received for the price paid is “outstanding,” compared with 21 percent in 2005.
Source: J.D. Power and Associates