- Product displays and experts for the 2008 line-up of Harley-Davidson motorcycles, along with the latest Genuine Motor Accessories and MotorClothes Merchandise.
- The Harley-Davidson Traveling Museum featuring unique displays of vintage Harley-Davidson products and memorabilia.
- Demo rides provide the chance to test ride any number of Harley-Davidson motorcycles. Rides are free, but participants must bring a valid motorcycle license, wear a D.O.T. approved helmet and eye protection, and sign a release form.