Monday, August 20, 2007

44% more baby boomers are riding motorcycles

Motorcycle riders have had an image of rebellion since Marlon Brando starred in The Wild One.

According to The Financial Post on, the average motorcycle rider is a baby boomer, and their numbers are increasing.

Motorcycle ownership among the baby boomer generation, born between 1946 and 1964 and who grew up with Easy Rider, has increased over 44%.