Thursday, July 26, 2007

Harley strives to gain more women riders

While men over 40 are the primary market for motorcycles, over 100,000 women buy motorcycles as well.

The New York Times features a story on Harley's efforts to reach out to women riders, offering more comfortable motorcycles, along with a website and advertising in women's magazines.

Over 12% of new Harleys are bought by women, but Japanese manufacturers still lead among women riders thanks to a wider variety of sizes.