Friday, May 15, 2015

Take The Pledge To Be Safe And You Could Win a Bell Helmet!




In recognition of Motorcycle Safety Awareness Month throughout the month of May, CycleTrader.com, the Motorcycle Safety Foundation and Bell Helmets have come together to encourage all riders to pledge to be safer on the road.

Motorcycle owners are encouraged to read the Motorcycle Safety Foundation’s “Seriously Safe Top 10” tips for being a responsible rider.  Visitors can review the guidelines and take the pledge HERE. Among the suggestions are to get licensed, take formal training classes and do not drink and ride.

“More than 3.5 million people will visit CycleTrader.com this May as they shop for their next motorcycle,” said Christine Knapp, partnership & marketing manager for CycleTrader.com.  “Through this promotion, we can help disseminate information about motorcycle safety to millions of people.  We hope more riders choose to be safer on the road this year as a result.”

Pledges can be made throughout the month of May by visiting CycleTrader.com, reading the safety tips and entering an email address at the bottom of the page.  By “making the pledge” to follow the top ten safety tips, registrants will be entered in an exclusive drawing to win a Qualifier DLX helmet, donated by Bell.  The Qualifier DLX retails for $229.95 and features a Transitions® Photochromic Shield that automatically adapts to light conditions ($119.95 Retail Value) and  accommodates both the Sena SMH10 and Cardo Scala Rider Q1/Q3 Bluetooth® stereo headset intercom systems (Not Included). 

Based upon 2011 motorcycle crash data, the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) estimates the lives of 1,617 riders were saved by wearing a helmet. In 2012, helmets saved the lives of 1,699 riders.  “If all motorcyclists had worn helmets, an additional 781 lives could have been saved,” according to the NHTSA. This month’s campaign encourages all motorcyclists to pledge to wear a helmet while riding.


For more information on safety and training courses, visit http://www.msf-usa.org/.  


Thursday, April 30, 2015

Mobile Advertising Is Taking Over


The recent trend towards increased spending on mobile, social media, and digital video will propel U.S. digital advertising revenue to nearly $82.7 billion by 2018, according to an updated BI Intelligence forecast. Mobile advertising alone is expected to make up $32.6 billion of the total spend.


This rapid growth in mobile advertising investment is a logical step for all industries, as smartphones continue their march to global domination. There are now 1.75 billion smartphone users around the world. To give that number some perspective, that meant that there are now more smartphone users than there are people living in China.

From the report, we can see that mobile growth far outpaces the rest of the ads market with a predicted five-year annual growth rate of 49.7%, compared to 15% for desktop video and -5.4% for desktop display. According to Business Intelligence, "The huge growth in mobile and social spending are the result of advertisers chasing eyeballs, as audiences migrate their media consumption to mobile devices and apps, with social apps as a leading time-spend bucket. " Now that over 25% of time spent on the web is spent on a mobile device, it will be critical for businesses to embrace mobile advertising for 2015 and the future. 

The significant projected drop in desktop, newspaper, TV, and other traditional advertising mediums further shows the shift in technology that we have seen over the past years. As consumers continue to embrace mobile devices for their online shopping needs, businesses will need to embrace them as well. Mobile advertising is here to stay, and it's going to continue to grow with time.

Hoelzel, Mark. "Mobile Advertising Is Outstripping Growth In TV, Radio, And All Digital Ad Mediums, Many Times Over." Business Insider. Business Insider, Inc, 14 Sept. 2014. Web. 30 Apr. 2015.

Tuesday, March 31, 2015

How to be Successful with Mobile Advertising in 2015


In 2014 we began to see a greater awareness of the importance of mobile for online advertising.  This year mobile advertising is becoming even more important. Dealers are now learning that their consumers are relying on mobile devices when they make purchase decisions. This knowledge has brought many exciting new opportunities for improving the way that their products are advertised.

To help you succeed in your mobile advertising efforts, we have gathered the following predictions for mobile advertising this year and have suggested actions that you can take to keep your business relevant to today’s mobile shoppers.
  •  Mobile will fuel technology growth and digital initiatives.
    • Lead the pack and shape your mobile advertising to your dealership. Look at current mobile ads for examples and determine the best strategy for you.
  •  Mobile will transform your dealership’s organization and how you operate.
    • Work with your account rep to determine how to allocate and grow your mobile budget and resources.  Educate your team members on the importance of mobile advertising.
  •  More ads will be created exclusively for displaying on mobile devices, breaking away from desktop to mobile crossover.
    • Make it a priority to create mobile-friendly ads that are optimized for displaying on mobile devices. These new ads will help you get even better responses from your audience.
  •  Business and tech strategies will shift focus from the importance of simply having an app to the importance of the user experience in that app.
    • Prepare your company to work seamlessly on and off your app, so you can serve customers where they are to create a great user experience. Consider the use of digital maps, instant messaging, and other features in addition to your regular app.
  • Mobile privacy is an important factor in the mobile experience.
    • Work to create mobile-friendly policies and practices that make the way you collect data clear to your users. It is important that your users feel like their privacy is safe on their mobile devices.

By utilizing the above recommendations, your dealership can be more focused and deliberate in your 2015 mobile advertising efforts. For more mobile predictions for 2015, check out this helpful resource from Adobe.


Source: Husson, T., & Ask, J. (2014, November 11). Predictions 2015: Most Brands Will Underinvest In Mobile. Retrieved February 17, 2015, from http://offers.adobe.com/content/dam/offer-manager/en/na/marketing/Analytics PDF's/2014/Predictions 2015- Most Brands Will Underinvest In Mobile.pdf


Thursday, February 26, 2015

102 Million Mobile Purchases in 2014 & 54 Other Mobile Stats You Need to Know

Welcome to the mobile generation!  

Heidi Cohen, author of Actionable Marketing Guide, a website dedicated to simplifying tactical marketing tips, has put together a great guide to help us all embrace the new mobile generation. Her article, "55 US Mobile Facts Every Marketer Needs for 2015," will help you see this as the year your inventory goes past just being digital. It’s time to make it mobile!

From Cohen’s article, it’s clear to see that mobile is here to stay. Those not embracing the mobile movement risk being left behind. It's time to unchain yourself from the desktop and start getting all of those mobile leads that you’ve been missing out on!

As we mentioned in our January blog, $17.7 Billion Spent on Mobile Advertising in 2014, mobile advertising spend is growing and more advertisers like yourselves are spending their budgets on mobile. 

Here are a few exciting statistics that show how mobile advertising is taking over in 2015:  


  • $28.48 billion will be added to US mobile advertising budgets in 2015
  • 41% of print advertising budgets will now be spent on mobile advertising
  • 34% of TV advertising budgets will now be spent on mobile advertising
  • 32% of digital display advertising budgets will now be spent on mobile advertising

As a result of the rapidly growing mobile marketplace, shoppers are using mobile devices as a key factor in deciding what products they are going to buy. In the past year alone:

  • 81% of US mobile device owners researched products on their devices before making a purchase
  • 70% of all 145.9 million mobile shoppers made a purchase (That’s over 102 million purchases!)
  • 41% of shoppers bought a product in a store after researching it on a mobile device

It’s clear from all of the above facts that anyone who is looking to get their products in front of as many qualified buyers as possible will need to embrace mobile advertising in 2015. 

Don't get left behind, use mobile to drive up your sales!  

Go mobile and get ready to watch the leads roll in. Call 866-871-6644 or contact your CycleTrader.com rep to start taking advantage of mobile advertising today.

To view the rest of the mobile facts from Cohen’s article, visit http://heidicohen.com/2015-mobile-marketing.
Cohen, H. (2014, December 8). 55 US Mobile Facts Every Marketer Needs For 2015. Retrieved February 26, 2015, from http://heidicohen.com/2015-mobile-marketing

Thursday, January 29, 2015

$17.7 Billion Spent on Mobile Advertising in 2014

What You Need to Know

The amount of advertising dollars 
that are spent on mobile advertising is growing!

Consumers turn to mobile before any other information source and ensuring your inventory has gone mobile is key to continuing to grow your budget!

Go mobile now!

The Future of Mobile Advertising
  • 10% of 2014's advertising budget was spent on mobile
  • This is the first time mobile advertising spend has surpassed newspapers, TV, & radio
  • $17.7 billion spent on mobile advertising in 2014
    • Up from $7 billion (2013)
  • Mobile advertising will top $42 billion in 2018!
    • 43% growth rate since 2013

The (Growing) Importance of Mobile

The average amount of time people spend on mobile increased in 2014:
  • Two Hours & 51 Minutes/Day (up 32 minutes over 2013)
  • 60% of digital media is consumed on a mobile device (51% on mobile apps)
Advertisers realize the growing importance of mobile and are adjusting their advertising budgets to include a larger focus on mobile advertising!

Mobile Moments
  • Video is the fastest-growing mobile ad format
    • Video ads are gaining in popularity as ad products improve, less people use desktop, and more people rely on mobile
  • Search on mobile is one of the largest sources of US mobile revenue
Want to join the mobile movement?  Get your inventory on CycleTrader.com's mobile app today! Call 866-871-6644 or email Marketing@CycleTrader.com now!

Hoelzel, M. (2014, December 16). Mobile advertising is exploding and will grow much faster than all other digital ad catergories.  Retireved from http://www.businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10#ixzz3PtyE1X00.

Sterling, G.  (2014, July 7).  Mobile ad revenue to surpass newspapers, magazines,radio this year - forecast. Retrieved from http://marketingland.com/mobile-ad-revenue-surpass-newspapers-magazines-radio-forecast-90148.  

Tuesday, December 16, 2014

12 Days of Christmas, Motorcycle Edition

We know the orginal by heart and sing it every year, but have you heard CycleTrader.com’s rendition of The 12 Days of Christmas, Motorcycle Edition?  It’ll get you ready to rock this holiday season!

On the first day of Christmas, a true friend gave to me:
1 AMA Membership
(Free roadside assistance + discounts and a motorcycle magazine subscription!)
 
On the second day of Christmas, a true friend gave to me:
2 BikeMaster Oil Filters
(Gotta keep your ride purring like new)


On the third day of Christmas, a true friend gave to me:
3 Harley Windshielder Gauntlet Gloves
(You always misplace just one glove!)

On the fourth day of Christmas, a true friend gave to me:
4 MotoStance MS1000 Battery Chargers
(You’ll never run dead again!)


On the fifth day of Christmas, a true friend gave to me:
5 Honda Goldwing Skyline 2.0 Jackets
(Swap out jackets each time one gets worn out for years to come!)
On the sixth day of Christmas, a true friend gave to me:
6 Kawasaki Rear Speaker Kits
(Gotta make your jam loud enough to hear over the sound of the bike!)

On the seventh day of Christmas, a true friend gave to me:
7 Skully Smart Motorcycle Helmets
(High-tech + Safety-focused = Must-have)


On the eighth day of Christmas, a true friend gave to me:
8 KTM 350 SX-F Scale Models
(You can’t have just one; you need a whole mini dealership!)


On the ninth day of Christmas, a true friend gave to me:
NFL Motorcycle Parts
(Cowboys, Steelers, Packers; whichever team you root for!)


  
On the tenth day of Christmas, a true friend gave to me:
10 bottles of Ducati Bike Wax
(Need to keep your bikes looking good as new!) 
On the eleventh day of Christmas, a true friend gave to me:
11 Mustang Hard Saddlebags
(You’ll never run out of cargo space!)


On the twelfth day of Christmas, a true friend gave to me:
12 new bike keys
(With all these parts and accessories, you’ll definitely need some new bikes to try them out on!)


 Happy Holidays from the CycleTrader.com family to yours!

Monday, November 24, 2014

The Hottest of the Hot


Dealernews recently released the best of the best dealers in the entire nation in their 23rd annual Top 100 Dealer Awards

To earn a position on this list is no small feat!  The winners of this annual competition must strive to lead the powersports industry through the best promotion of the industry.  The kings of the powersports achieve this through:

·         Retail design and merchandising
·         Marketing
·         e-Commerce
·         Customer service
·         Community involvement
·         General business management efforts.

We are excited to announce that 58 of the 100 dealers recognized by Dealernews use CycleTrader.com to assist their pursuit of excellence!

A.D. Farrow Co. (Columbus/Sunbury)
ABC Harley-Davidson (Waterford)
Advantage Powersports (Kansas City)
Adventure Harley-Davidson (Dover)
Arkport Cycles (Hornell)
Arlington Motorsports (Arlington Heights)
Bayside Harley-Davidson (Portsmouth)
Big #1 Motorsports (Birmingham)
Black Bear Harley-Davidson (Wytheville)
Black Wolf Harley-Davidson (Bristol)
Bob Weaver Motorsports & Marine (North Tonawanda)
Brewer Cycles Inc. (Henderson)
Central Texas Powersports (Georgetown)
Cole Harley-Davidson (Bluefield)
Commonwealth Powersports (Prince George)
Cruisin' 66 (Ozark)
Cycle Center of Denton (Denton)
Cycle World of Athens (Bogart)
Cyclewise / Ducati Vermont (New Haven)
DHY Motorsports (Deptford)
Dothan Powersports (Dothan)
Ducati / Triumph Newport Beach (Costa Mesa)
Freedom Cycles (Grandview)
Freedom Powersports and Marine Lewisville (Lewisville)
Freedom Powersports Dallas (Dallas)
Freedom Powersports Decatur (Decatur)
Freedom Powersports Hurst (Hurst)
Gail’s Harley-Davidson (Grandview)
Gieson Motorsports (Rock Falls)
GO AZ Motorcycles (Scottsdale)
Harley-Davidson of Scottsdale (Scottsdale)
Honda Kawasaki West (Fort Worth)
House of Harley-Davidson (Greenfield)
iMotorsports Inc. (Elmhurst)
Indian Victory Charlotte (Lowell)
J & W Cycles (Washington)
Lexington MotorSports (Lexington)
Man O’War Harley-Davidson (Lexington)
Maxim Honda (Allen)
Midland Powersports (Midland)
Motorcycle Mall (Belleville)
Myers-Duren Harley-Davidson (Tulsa)
New Haven Powersports (New Haven)
Outer Banks Harley-Davidson (Harbinger)
Performance PowerSports (Seneca)
Ray Price Inc. (Raleigh)
Redline Powersports (Myrtle Beach)
Rexburg Motorsports (Rexburg)
Rick Roush Motor Sports (Medina)
Ride Center USA (Hazard)
RideNow Peoria (Peoria)
Road Track and Trail LLC (Big Bend)
Route 1 Motorsports (Grant)
Show Low Motorsports (Show Low)
Southern Thunder Harley-Davidson (Southaven)
Waugh Enterprises Harley-Davidson (Orange)
Wildcat Harley-Davidson (London)
Woodstock Harley-Davidson (Woodstock)

Congratulations to these dealers, as well as all others on this year’s list!  You can view where all of these dealerships are located by visiting Dealer Fuel!

All of the Top 100 winners will be recognized at an awards gala on December 4, 2014 during the Dealer Expo in Chicago, Illinois.  During this event, additional honors, including the 2014 Dealer of the Year, special merits, and achievement awards, will be awarded.  Stay tuned for Dealernew's announcement of the winners of these esteemed awards.’

A special thanks to Dealernews for collecting and distributing this information.  Visit their website for more information!

Dealernews. 2014). Dealernews announces the top 100 dealers for 2014.  [Press release]. Retrieved from http://www.prnewswire.com/news-releases/dealernews-announces-the-top-100-dealers-for-2014-722008256.html