Wednesday, January 27, 2016

3 Tips to Optimize Your Motorcycle Dealership SEO and SEM


Whether you're a first time owner of a motorcycle dealership or an experienced leader of a regional chain, good search engine optimization (SEO) and search engine marketing (SEM) can boost your bottom line; however, the algorithms used by Google and other major search engines are constantly changing, and that means today's SEO playbook has little in common with the SEO habits of earlier years.
Here's what you need to know about how to make an impact and sell motorcycles online.

1. Understand Your Market

Your market is your most important guide when crafting your SEO. For motorcycle dealerships, the most important question is whether you're a purely local establishment or a regional presence. If the customers who typically buy a bike from your store are all in-town, there's no sense wasting effort trying to market to other areas (unless you want to expand), but if your customer base is regional, you should make sure to factor that into your keyword and content choices.
Make sure keywords related to your market's towns and notable locations are mentioned on your site.

2. Don't "Keyword Stuff," But Choose Strong Content

In the early days of internet search engines, keywords were the only way to increase your search rankings. In response, webmasters began overusing keywords, even going so far as to include streams of invisible keyword text at the bottom of every page. Since then, search engines have implemented a variety of means for detecting and punishing pages that exhibit "keyword stuffing."
To avoid getting flagged as a keywordstuffer, never go out of your way to pepper your site with keywords. The best way to get your page noticed is to provide compelling content that encourages visitors to read it and share it with their friends and family. If your site is about motorcycles and written by and for motorcycle fans, then the search engines will notice, no stuffing required.
If you think your motorcycle listings and other product information can't meet this need by themselves, don't hesitate to start a store blog. A blog that's written by somebody with expert knowledge of motorcycles--and is noticed and shared by your customers because of it--can be a great way to drive high quality traffic to your site, and your search rankings will improve accordingly.

3. Connect With Customers and Highlight Customer-Generated Content

The current name of the game in SEO is high value links, and search engine algorithms put the highest value on direct grass roots referrals. For your purposes, that means social media and word-of-mouth engagement with your customers. A visitor who navigated to your site by clicking on a direct link from their social media feed is the current gold standard for search rankings.
You should also use your customer's content whenever possible to meet your SEO needs. Reviews are a great example, especially if you highlight your favorites on the product page. That text is now considered an integral part of the page by search engines, and since it's written by a real person expressing real opinions, the search engine algorithm is likely to consider it high value content.


Visit CycleTrader.com today for more helpful tips about selling motorcycles online.

BMW reaches record sales numbers in 2015

BMW Motorrad once again sold significantly more motorcycles and maxi scooters in 2015 than in the previous year. This means that the motorcycle segment of the BMW Group has achieved a new all-time sales high for the fifth time in succession. With a total of 136,963 vehicles sold (prev. yr.: 123,495 units), the most successful premium manufacturer of motorcycles and maxi scooters supplied 10.9 percent more vehicles last year than in 2014. In the month of December, too, sales increased by 6.6 percent to a new record figure of 7,497 units (previous year: 7,032 units).
BMW Motorrad experienced growth in all markets worldwide and was the market leader in 26 countries in the premium segment of motorcycles over 500 cc. The markets of North America and Europe made the biggest contribution to the increase in sales.
The blue-and-white brand's biggest single market in 2015 was once again Germany. 23,823 vehicles remained in the home market, in other words some 17.4 percent of total sales. With a share of more than 25 percent, BMW Motorrad was once again the market leader. The USA followed in second place with 16,501 vehicles sold. The largest single markets follow in the order of France (12,550 units), Italy (11,150 units), UK (8.200 units) and Spain (7,976 units).
Stephan Schaller, President BMW Motorrad: "We are able to look back on an exceptionally successful year. For the first time in the history of our company we supplied more than 135,000 BMW motorcycles and maxi scooters. I should like to thank our customers most sincerely for the enormous trust they have placed in BMW Motorrad."
With this repeated sales success, BMW Motorrad has moved considerably closer to achieving its 2020 sales target. As Schaller says: "Our aim for 2020 is to supply 200,000 vehicles to customers. The 2015 sales figure shows that our motorcycle strategy is taking effect. And based on this strategy we have a lot planned for the years to come. We will continue to consistently pursue our current model offensive in the premium segment over 500 cc, and we will be entering the capacity class under 500 cc with a genuine BMW machine this year - the G 310 R. In the medium term we shall be offering further innovative products in the area of urban mobility and electromobility. While continuing to extend our sales activities in existing markets, we shall also be penetrating new markets. Asia and South America are very much at the top of our list here. Our worldwide dealer network will grow significantly from the current figure of some 1,100 dealerships to a total of 1,500."
Stephan Schaller continues: "Our product and market offensive will be backed up by a repositioning of the BMW Motorrad brand. Under the brand claim "Make Life A Ride," we will be developing BMW Motorrad further to make it an emotional power brand — though without giving up our traditional qualities of innovation, safety and quality."
Water-cooled R 1200 GS is the most successful BMW motorcycle.
The largest contribution to the 2015 sales figure was made by the BMW R series with the hallmark boxer engine, accounting for a share of 73,357 vehicles or 53.6 percent. As has traditionally been the case, the most successful BMW motorcycle, the R 1200 GS (23,681 units) is followed by the other volume models, the R 1200 GS Adventure (18,011 units) and the R 1200 RT (10,955 units). Meanwhile the BMW R nineT has become a true cult bike, finishing fifth in the BMW ranking list in its second year of sales with 9,545 units sold. The roadster R 1200 R (6,951 units) and the new touring sports bike BMW R 1200 RS (4,208 units) are likewise demonstrating a pleasing development.
In the sporty BMW S-Series (S-Series total: 21,110 units), the supersports bike S 1000 RR has become the fourth most popular BMW motorcycle with 9,576 units sold. Together with the power roadster S 1000 R (6,473 units) and the adventure bike S 1000 XR (5,061 units) only launched in mid-2015, it has become a powerful pillar of the BMW model range.
The 2-cylinder mid-range models F 800 GS/GS Adventure (6,603 units / 4,129 units) and F 700 GS (6,282 units), as well as the F 800 R (5,971 units) and F 800 GT (2,631 units) likewise continue to enjoy a high level of popularity (F-Series total: 25,616 units). The sales figure for the innovative and luxurious travel motorcycles K 1600 GT, GTL and GTL Exclusive fitted with the BMW in-line 6-cylinder engine was 4,866.
In addition, the maxi scooters C 650 GT and C 600 Sport attracted a good response: 4,530 units were sold in the last year before their model change. Sales of the electrically powered scooter BMW C evolution remained on track with 957 units. This good acceptance among customers shows that BMW Motorrad chose the right approach by taking this first step in the direction of electromobility. 
A look ahead to 2016 for BMW Motorrad
Stephan Schaller: "From spring to summer 2015 we launched no less than five new models - the F 800 R, the S 1000 RR, the R 1200 R and RS and also the S 1000 XR. These made a crucial contribution to the sales success of BMW Motorrad." In the 2016 season, too, innovative and emotional vehicles will be added to the BMW Motorrad portfolio. Since the New Year got underway, the thoroughly revised C 650 maxi scooters have already become available on the market. In the second half of the year, these will be followed by the second model of the BMW Heritage world of experience, the new BMW R nineT Scrambler, as well as the first model of the capacity class under 500 cc, the new BMW G 310 R.
Stephan Schaller: "The signals we are getting from the markets are making us confident and optimistic. Motorcycles are clearly on an upward trend once again. There is a positive mood in the motorcycle markets of Europe and America. And we are intensifying our efforts in Asia, too — especially in China.
BMW Motorrad remains on course for growth. Our aim this year is to achieve a new all-time sales high once again so as to move even closer to our target of 200,000.
This article originally appeared on PowersportsBusiness.com.

Ducati debuts all-new XDiavel draXter concept bike at Motor Bike Expo

At the Motor Bike Expo of Verona (22-24 January) Ducati is exhibiting a further addition to its XDiavel cruiser world, the all-new draXter. This “concept bike” interprets the XDiavel world from a Drag-racing viewpoint. The project was developed by the Ducati Design Center's Advanced Design area, a section dedicated to exploring the future style and design concepts of Ducati motorcycles.
ducati2Their ideas and sketches have allowed the Ducati prototype department to come up with the draXter, starting from a standard production XDiavel. The beating heart of the draXter is that of an extreme dragster with premium racing componentry. The suspension and brakes are taken directly from the Panigale Superbike. This styling exercise has accentuated the lines and proportions of the XDiavel making them more extreme than ever and turning the draXter into a unique, breath-taking "racer".



The number 90 on the side of the Ducati draXter recalls the racing world, yet also pays homage to Ducati's 90th anniversary, being celebrated this year.
The draXter, like all the new XDiavel cruiser bikes, will be at the Motor Bike Expo, on the Ducati stand (Hall 4 Stand 23 C), until Sunday 24 January. In addition to the unprecedented concept bike and XDiavel and XDiavel S factory bikes, visitors will also be able to take a look at the brand's new Cruiser range of accessories and apparel.

This article originally appeared on PowersportsBusiness.com.
ducati3

Take Good Care Of Your Heated Gear


EXTEND YOUR RIDING SEASON THROUGH WINTER!

Heated gear can give weeks—even months—of comfortable riding. At Eagle Leather, we think it’s worth every penny. But it isn’t cheap. And that means it’s worth your time to get the most benefit from your heated gear.
Your gear might include a jacket liner or vest, pants liners, heated insoles or socks, or heated gloves or glove liners. Old-fashioned heated gear relied on copper wires, which heat up due to resistance when electricity passes through them. Newer gear uses more sophisticated technology, such as Gerbing’s Microwire®. It’s lighter, more reliable, and more evenly distributes the heat.

Heated liners are meant to be worn under windproof top layers so the heat is retained and not blown away in the wind. What might not be so obvious is that you also need a layer of clothing between the heated gear and your skin. This layer doesn’t have to be thick. It serves two purposes: It can keep you from being burned if there’s a hot spot in your gear and it keeps the dirt and oils of your body off your heated gear.

Sandwiched as it is between the wind-proof outer layer and the inner layer, your gear will stay clean and daisy-fresh. Some riders can actually go years between washings. When you do wash your gear, keep it out of the washer and the dryer. Instead, wash it in cold water in the sink or in a tub using gentle hands and a mild soap like Woolite®, rinse it twice in clear, cold water, and then air dry.

Your gear is designed to put out a lot of heat—more than you’ll need most days. The gear is always on maximum output and can easily put out enough heat to make you really uncomfortable. So, get a heat controller, which controls the gear’s on and off switch. When you need just a warm-up, set the controller at its lowest setting and it will cycle every few seconds, keeping the gear off more than it’s on. Set the heat controller for higher temperatures and it will change the timing within the cycles so the gear is left on (heating) longer.

Unlike other gear, heated gloves are meant to be stand-alone, worn next to the skin without an outer layer. Such gloves have their own insulated layer, something thin and flexible such as Thinsulate™. Your heated jacket liner has clips at the cuff that connect to and power your gloves. If you don’t have a heated jacket or liner, you can get a Y-harness that will hang in your sleeves and carry power to the gloves.

Any heated gear must have the right fit. Your gear should be snug but not tight, leaving room under it for an extra layer (or at least a layer of air) between your skin and the gear. Your gear should be lightweight and limber, so you can stay agile on your motorcycle.

With the minimum of care, your investment in heated gear will last for years, giving you many weeks and many hundreds of miles of comfortable riding. Our well-trained staff at Eagle Leather can help you find the heated gear that’s right for you—with the right fit.
This article was provided by Eagle Leather.

Tuesday, December 29, 2015

OEM works to deliver tax credits for electric motorcycles

Zero Feat
Zero Motorcycles, the global leader in the electric motorcycle industry, today announced that the company's complete 2016 model line of electric motorcycles will again be eligible for a 10 percent federal tax credit for plug-in vehicles. The tax credit was included in the "last minute" tax extenders bill approved by Congress on Friday and signed into law by President Obama that afternoon.
Zero Motorcycles took the lead in working with Plug-In America and a coalition of other electric motorcycle companies to ensure the plug-in tax credit would be extended and include electric motorcycles. Standing together with companies coast-to-coast, the coalition rallied Congress to take action and expand green jobs in this exciting and emerging industry. Zero Motorcycles dealers, customers and fans weighed in as well, urging Congress to support the extension of the plug-in tax credits.
"Tax credits for electric motorcycles are not only an effective way to create jobs, they are also an investment in clean energy technology. We think that America can and should lead the world in electric motorcycle technology," said Richard Walker, CEO of Zero Motorcycles. "The electric motorcycle industry is rapidly responding to our country's need for affordable and environmentally responsible transportation. We're naturally excited to combine our passion for motorcycles with something that benefits everyone."
After many months of consistent work with Congress, two major plug-in tax credits, including the 2-3 wheeled plug-in tax credit, which had expired at the end of 2013, were extended as part of the final tax extenders legislation signed by President Obama. The signed bill includes the following provisions:
  • Extends the EV infrastructure tax credit from the beginning of 2015 until the end of 2016.
  • In the case of the 2-3 wheeled plug-in tax credit, this covers 10 percent of the purchase price, up to $2,500 maximum, and applies only to vehicles capable of over 45 mph and with a 4 kilowatt-hour or larger battery pack.  The 2016 Zero S, Zero SR, Zero DS, Zero DSR, Zero FX and Zero FXS all qualify for the incentive.
  • These tax credits are retroactive and apply to electric motorcycles and EV chargers purchased in 2015. All new Zero models purchased in 2015 or 2016 are eligible for the tax credits.
Consumers are encouraged to speak with an authorized Zero Dealer to obtain more information about this federal tax credit.
This article originally appeared on PowersportsBusiness.com.

Six California Motorcycle Laws You Need to Know

This article was provided by RussBrown.com.
Though the sense of freedom on the open road is what draws so many of us to motorcycles, it is important to understand and follow California motorcycle laws. Responsible riding can help you avoid traffic citations and fines, but more importantly, seriously reduce your risk of getting into a motorcycle accident. Here are six California motorcycle laws you need to know, from the Los Angeles motorcycle accident lawyers at Russ Brown Motorcycle Attorneys:
  1. Are there any restrictions on handlebar height?According to California law, a person “shall not drive a two-wheel motorcycle that is equipped with handlebars so positioned that the hands of the driver, when upon the grips, are more than six inches above his or her shoulder height when sitting astride the seat.”
  1. Are turn signals required on motorcycles in California?According to California state law, Motorcycles are required to have proper working turn signals, front and rear. Turn signals are not required on a motorcycle built and first registered prior to Jan. 1, 1973.
  1. Are there regulations on motorcycle exhaust systems?California Gov. Arnold Schwarzenegger enacted the Motorcycle Anti-Tampering Act in 2010. The law took effect on Jan. 1, 2013 and gives police the authority to ticket motorcycles with non-compliant exhaust systems. However, the law applies only to 2013 and newer motorcycle models and exhaust systems. Older bikes equipped with aftermarket systems purchased before Jan. 1, 2013, are not affected.
  1. Is it legal to lane split on a motorcycle?Lane splitting by motorcycles is not illegal in California when “done in a safe and prudent manner”.  The California Highway Patrol and other statewide traffic safety groups have long endorsed a basic guideline for motorcycle “lane-splitting.” Recently introduced legislation may place limitations on the practice. In addition, it is illegal for motorists the intentionally block or impede a motorcyclist in a way that could cause harm to the rider.
  1. What age can minors ride as motorcycle passengers?There is no specific age specified in the California Vehicle Code regarding when a minor can begin riding as a motorcycle passenger. However, the California laws require that all passengers must have a “seat securely fastened to the machine at the rear of the driver and (be) provided with footrests.” The law continues to state that “every passenger…shall keep his feet on the footrests while such vehicle is in motion.” To ensure safety and compliance with the law, some motorcyclists have had footrests moved to fit the height of their child or have purchased a special seat for children with built-in footrests.  Beyond the law, it is important to educate your passengers on the fundamentals of leaning and riding as a team.
  1. How old do you have to be to drive a motorcycle in California?In order to obtain a motorcycle license in the state of California, you must be 16 years of age and have not only completed a driver’s education and training course, but also have completed a motorcycle rider training course.
Even if you follow every California motorcycle law, you cannot rely on other motorists to always abide by traffic laws. If you’ve been involved in a motorcycle accident, you need to find a California motorcycle accident lawyer that can get you the settlement you deserve and will see that you are treated fairly. With a 98 percent success rate and reputation for winning difficult cases,Russ Brown Motorcycle Attorneys are the Los Angeles motorcycle accident lawyers you can trust with your case. To learn more about the services offered by Russ Brown’s motorcycle injury lawyers visit russbrown.com.
For the most up to date information on California motorcycle laws, visit:http://www.dmv.org/ca-california/motorcycle-manual.php

4 Social Media Tips for Your Motorcycle Dealership


Even if you feel like selling bikes or twisting tools is more your thing than computers and tablets, it's important to stay on top of your social media game if you want your motorcycle dealership to flourish. Social media is an excellent way to bring in newer, younger customers that are constantly connected, and to gain exposure with potential customers who might not see your brick and mortar dealership or the traditional ads you place. If you want to know how to use social media to boost business, the how-to guide below can help.

1. Use Facebook to keep people up-to-date about inventory.

Facebook is a great tool because it allows you to share photos, videos, and messages with people interested in your dealership. To show customers what they can buy, upload photographs of the bikes you have for sale. Create albums for different types of bikes, or organize the albums by date to show what is currently available. Sharing your inventory will get people excited and make them more likely to come into your shop.

2. Promote products with Vine videos.

Vine is a video-sharing platform where users can post 6-second video clips to their followers. Use Vine to showcase new products, or to share deals that you want to promote. You can stand in front of bikes and explain the product or deal customers can expect, boosting excitement and giving people a better sense of your business' personality.

3. Target the right audience via Twitter.

Twitter is an effective tool for sharing up-to-date information with people who are interested in motorcycles, or people who are in your local area. To find the right followers (who can then become sales leads), follow other motorcycle dealerships or bike-related organizations in your area. Then, see what users follow their account, and follow them. Chances are many will follow you back, and you can join their conversation by re-tweeting their Tweets, replying to them, and tweeting your own cool industry news.

4. Make your photos awesome with Instagram.

With photo-sharing platform Instagram, you can also find followers by seeking out related businesses and following their followers. One of the best things about Instagram for a motorcycle dealership is that it allows you to entice customers visually-- and it has excellent photo editing and filter options, so you can make all the pictures you share look great. Take pictures of inventory or happy people making purchases (with their permission), and people will want to check out the amazing bikes you sell in person.

Want to know more about using social media to boost business for your dealership? Check out more helpful tips on CycleTrader.

Thursday, December 17, 2015

Equal Access For Motorcyclists

This article was provided by RussBrown.com.

EQUAL ACCESS FOR MOTORCYCLISTS EXPLAINED
Restricted access to public accommodations and public spaces is one of the most common issues facing motorcycle club members across America. Individuals wearing clothing displaying the names or symbols of motorcycle organizations are commonly denied access to bars, restaurants, conventions, courthouses, fairs, race tracks, shows and other events. And although motorcycle organization colors are protected by the 1st Amendment, it is important to understand the distinction between private and government discrimination and what options are available to an individual in each circumstance.
Motorcycle Organization Colors Are Protected By The 1st Amendment.
• Cohen v. California (1971) established that individuals have a 1st Amendment right to wear clothing which displays writing or designs in public spaces. The Supreme Court concluded that an individual wearing a shirt reading “F*#K THE DRAFT was protected expression in a courthouse. See Cohen v. California, 403 U.S. 15 (1971).
There are even Federal cases specific to motorcycle club colors.
• In Sammartano v. First Judicial District Court (2002) the 9th Circuit Court of Appeals said that wearing of motorcycle club colors in a courthouse building is protected speech under the 1st Amendment. Arguments relating to intimidation or the potential for violence based on general stereotypes do not overwhelm this right. See Sammartano v. First Judicial District Court, 303 F.3d 959 (9th Cir.2002).
• In Coles v. Carlini (2015), relying on Supreme Court precedent, a US District Court recently concluded that the government may not impose restrictions on an individual solely because of displaying membership in a motorcycle club. Importantly, these protections extend to members of clubs that law enforcement has labeled gangs or criminal organizations.
There is “no evidence that by merely wearing Pagans “colors,” an individual is “involved in or associated with the alleged violent or criminal activity of other Pagans members. It is a fundamental principle that the government may not impose restrictions on an individual “merely because an individual belong[s] to a group, some members of which committed acts of violence.” In fact, the Supreme Court has long “disapproved governmental action . . . denying rights and privileges solely because of a citizen’s association with an unpopular organization.” Healy v. James, 408 U.S. 169, 185-86 (1972) (See Coles v. Carlini, US District Court for the District of New Jersey, Civil No. 10-6132 OPINION, 9/30/2015, p.28)
Government Discrimination
• Motorcycle club members and supporters are Constitutionally protected from government intrusions on expression and association at the state and federal level. Federal intrusions are prohibited by the 1st Amendment. These obligations have been incorporated under the 14th Amendment and are extended to the states under the Equal Protection Clause.
• No agent of the government may force or coerce any establishment to impose a dress code that prohibits attendees from wearing clothing displaying the name or symbols associated with a motorcycle organization. It is, for example, illegal for an agent of the government to threaten derogatory action against an entity because they allow individuals to wear patches or supporter shirts in places of public accommodation.
• What relief is available for a victim of government discrimination? An individual that has been denied access to a public space at the hands of a government agent can pursue relief under federal law. Prohibiting individuals from expressing themselves and wearing t-shirts or protective equipment with patches or insignia exposes the government to liability under 42 USC §1983.
Private Discrimination
Although the practice of restricting access to motorcyclists should be prohibited in all circumstances, it is not quite that simple.
• Private discrimination against motorcyclists is not prohibited. The Constitution is primarily intended to protect individuals from the actions of government as opposed to the actions of other private citizens. This means that a private owner of a public establishment is permitted to deny access to any individual unless they are a member of a “protected class”, a term used to describe groups that the legislature has granted protection in public accommodations that are owned by private parties.
So what can be done?
• Seek legislative relief. Currently, Minnesota is the only state that has adopted a law prohibiting access restrictions to motorcyclists in all public accommodations, even those privately owned. This model should be replicated in other states. All access denials should be documented because these examples can be used to demonstrate the breadth of the issue when lobbying for legislative change. Through legislative action motorcycle riders could be protected from all public discrimination and even private owners of public establishments could be prohibited from restricting access.

Thursday, December 10, 2015

Motorcycle Profiling Defined

This article was provided by RussBrown.com.
There are an estimated 10 million registered motorcyclists in America representing all walks of life.  They include doctors, lawyers, business owners, military veterans, blue collar workers, and even state legislators. Unfortunately, the overly-broad outlaw biker stereotype embraced by many in law enforcement results in selective enforcement and discriminatory traffic stops targeting a sizable portion of the motorcycling community. It is important to understand the legal definition of “motorcycle profiling” and what your options are as a victim of profiling.
“Motorcycle Profiling” Defined:
The legal definition of motorcycle profiling is different from the federal level to the state level.
  • Federal Law: There is no federal law specifically prohibiting motorcycle profiling. However, a traffic stop is prohibited where the ‘sole factor’ in the stop is membership (or expression of membership) in a motorcycle club. But as long as there is reasonable suspicion or probable cause for a traffic infraction then other motives become immaterial to a 4th Amendment analysis. Because most profiling stops are accompanied by a traffic pretext, federal lawsuits become difficult and problematic unless there are other circumstances such as unreasonable stop duration.
  • State Law: In Washington State, the only state with a law addressing the issue, the definition of motorcycle profiling provides more protection than federal law because it prohibits pretext-based traffic stops. If discrimination is even ‘a factor’ in the stop, not the ‘sole factor’, the stop is illegal. Washington Revised Code 43.101.419 says, “Motorcycle Profiling means the illegal use of the fact that a person rides a motorcycle or wears motorcycle-related paraphernalia as a factor in deciding to stop and question, take enforcement action, arrest, or search a person or vehicle, with or without a legal basis under the State or US Constitution.” Motorcycle profiling amounts to a publicly funded campaign of discrimination.
Options To Combat Profiling At The Federal Level:
Solely relying on appearance as opposed to the legal requirement of conduct amounts to discrimination and violates federal law. You should immediately consult an attorney and explore your options. Depending on the circumstances of the stop there are numerous potential claims that may be brought under Section 1983 of the Civil Rights Act.
  • Profiling violates the 1st Amendment. Being in a motorcycle club or organization, and displaying symbols of association, are both irrefutably protected by the 1st Amendment. The U.S. Supreme Court ruled in the case of Cohen v. California, 403 U.S. 15 (1971) that individuals have the constitutional right under the 1st Amendment to wear clothing which displays writing or designs and has long recognized and protected the right of an individual to freedom of association. More recent cases confirm that 1st Amendment protection specifically applies to motorcycle club and organization colors and clothing.
  • Profiling violates the 14th Amendment. In Whren v. US (Supreme Court, # 95-5841, 1996) the Court made a clear distinction between discriminatory stops and mere investigatory stops. The court said “The Constitution prohibits selective enforcement of the law.”  Although the 4th Amendment is not the proper basis for a complaint, discriminatory or selective enforcement stops are a violation of the Due Process and Equal Protection Clauses of the 14th Amendment.
  • Profiling violates the 4th Amendment. When the duration of the stop extends beyond the reasonable amount of time to adjudicate the traffic infraction then the stop is may be found unreasonable under the 4th Amendment. There is no set time for a reasonable stop because the circumstances of each stop are unique.

Options To Combat Profiling At The State Level:
In Washington, state law prohibits even pretext-based stops not currently prohibited by federal law.  But if you live elsewhere there is still much you can do.  Many times there are state options available. And every profiling stop provides the opportunity to add tangibly to the pattern of evidence that can ultimately be used to justify a law in your state.
  • Document the stop. This sounds obvious but is extremely important. Time, place, agency, duration of stop and any other details. These basic details are the foundation that everything going forward relies upon.
  • Contact the Motorcycle Profiling Project. Email details of your profiling stop toinfo@motorcycleprofilingproject.com. The MPP can assist you in submitting public information requests, media responses, and the preparation of legislative proposals. The MPP is also well networked and may be able to connect you to others working on profiling issues in your state or region.

Legislative Solutions:
Ultimately, legislative solutions provide the most comprehensive potential protection for motorcyclists at the state and federal level. Legislative solutions reduce the incidents of profiling and provide a mechanism of relief for incidents that do still occur. This policy reinforces Constitutional policing, responsible management of resources, focus on conduct as opposed to appearance and helps repair the relationship between law enforcement and the community.
  • The MPP proposes legislation that would require federal, state and local law enforcement to adopt a written policy to condemn and prevent motorcycle profiling, coupled with the integration of basic training. This policy is empirically a highly effective solution, with no fiscal impact, and does not prevent law enforcement from doing their job. Washington State’s positive experience is indisputable and has remained consistent since adoption in 2011.
  • Profiling legislation eliminates gross resource mismanagement and reduces the state’s exposure to civil liability. More economic efficiency and resource allocation results in positive economic advantages dwarfing any potential costs of implementation.
  • Legislative action closes loopholes that allow profiling to continue. Many times following profiling stops motorcyclists are not arrested or given a ticket. This makes it difficult to establish damages. Requiring all law enforcement agencies to change their policy towards motorcyclists would close this loophole preventing less quantifiable (but no less important) damages to expression and equal protection.

Top Six Motorcycle Hangouts in Southern California

This article was provided by RussBrown.com.
If you’re a biker, Southern California is the place to be. The area boasts some of the best highways and open roads – not to mention the most incredible coastal views in the world. Southern California is also home to some of the best biker bars and hangouts in the nation. Here are some top motorcycle hangouts in Southern California.
• The Rock Store, Cornell: The Rock Store is one of the most iconic motorcycle hangouts in the world, not just Southern California. With an amazing location on the windy Mulholland Highway, riders are able to enjoy a few thrills and eat their fill—all while enjoying the exciting canyon roads, great food and a slice of history served at the Rock Store every Friday, Saturday, and Sunday. If you have never been, it is worth the trip!  The Rock Store really is the perfect pit stop for Motorcycle Riders.
Russ Brown Motorcycle Attorneys has a BAM Booth setup on Saturday and Sundays for any motorcycle rider looking to get their BAM Benefit Card. This unique card gives you free breakdown and legal assistance– for motorcyclists only–twenty-four hours a day, seven days a week.
• Cook’s Corner, Trabuco: Cook’s Corner is all about live music, cold beer, and good times. Cook’s is more than just a place for bikers, it’s a destination!  This biker bar is well-known in Southern California for their awesome food, camaraderie, great prices, and most importantly, the amazing atmosphere. Located in beautiful Trabuco Canyon, riders are guaranteed to enjoy this biker bar almost as much as the ride getting there.
The BAM Booth is also set up at Cook’s Corner in Orange County on the weekends. If you are out riding this weekend in Orange County be sure to stop into Cook’s and sign up. This bar is a definite can’t miss when it comes to biker destinations in Southern California.
• The Buckhorn Bar and Grill, Dixon: The Buckhorn is a very pro-biker bar and assists with many SoCal runs and rallies throughout the year. Every Friday and Saturday night, Buckhorn’s has live rock bands and has a Tuesday karaoke night that can’t be missed. Also not to be missed: the bartenders, who regulars say are the best (and best looking) around. This is a local bar, but very friendly to traveling bikers. To get there, just travel 20 miles west of Sacramento to Hwy 113 S and take the North First Street exit off I-80.
• Whiskey Creek Saloon, Hollister: This bar is the main hangout for the Hollister Rally and is like stepping into a living history book. Photos from across decades adorn the walls – and there always seems to be an “old timer” on hand with some great stories to tell. Located off of the 101, on exit 25 to Hollister at 201 5th St.
• Wine and Beer Garden, Temecula: The Biker Sunday here is a MUST. On any given Sunday, you’ll find between 50 to 100 bikes lined up. The vibe is friendly, with lots of locals and regulars who welcome new riders and make them feel at home. To get there, head off the 15 in Old Town Temecula, right on Front Street next to Soro’s Mediterranean restaurant
• Neptune’s Net, Malibu: This great seafood restaurant also boasts one of the liveliest biker scenes in Southern California. Neptune’s Net is located right off of the Pacific Coast Highway and features fresh seafood, amazing ocean views and an easy, biker-friendly vibe. Neptune’s Net is a popular place for riders to meet before or after riding on Mulholland Highway or PCH and is located at 42505 Pacific Coast Highway in Malibu.
Now that you know some of SoCal’s best biker bars – you need to know Southern California’s best motorcycle accident law firm. Russ Brown Motorcycle Attorneys are the California motorcycle accident lawyers that bikers trust to handle their motorcycle accident and injury cases – and for good reason. With a 98 percent success rate and unmatched expertise in motorcycle law, the Los Angeles motorcycle accident attorneys at Russ Brown are the attorneys that ride – and who get results for their clients. Learn more at Russ Brown’s web site.

Monday, December 07, 2015

Unifying the Motorcycle Rights Movement In Your State

This article was provided by Russ Brown Motorcycle Attorneys.

Washington State represents a model for unifying motorcycle clubs and independents towards the common goal of protecting motorcycle rights and liberties. Many states are preparing legislative agendas as the 2016 legislative session quickly approaches.  In 2011, Washington State unanimously passed the first law addressing motorcycle profiling in America and a large part of that success was due to successfully unifying clubs and independents.  So a glimpse into the process in Washington State should help shed light on why unification is so important to successfully implementing the motorcycle rights agenda in every state.
The motorcycle community in every state consists of two broad categories of motorcyclists and Washington is no exception. Everyone who rides a motorcycle is either a member of a motorcycle club or they are commonly referred to as independents. Legislative success becomes far more probable when these two elements of the community are unified and focused on the same legislative agenda.
In Washington, club members are politically organized through the Confederation of Clubs and most active independents belong to ABATE. The first step in our process was unifying the COC and ABATE through an agreement to communicate and agree to a common agenda. A common agenda helps prevent political Capitol from being spread to thin due to too many issues on the table. Motorcyclists have far more in common than differences and what impacts patch holders impacts independents and vice-versa.
In 2010, ABATE for the first time agreed to primarily focus on legislation addressing the issue of motorcycle profiling. In exchange, the COC agreed to focus an equal amount of time and energy on helmet repeal, ABATE’s primary issue, following success on the profiling law.  After the profiling bill passed into law in 2011, the COC kept its word and supported ABATE’s primary issue for 3 years. SB 5198, a bill repealing mandatory helmet requirements, received a hearing and successfully passed out of committee for the first time in 2015. And although it has yet to pass into law, Washington has 2 year sessions and the bill is still alive through 2016.
This spirit of communication and shared agendas that began in 2010 continues to this day and becomes the first step in our process annually.  The Chair of the COC and the State Coordinator of ABATE stay in regular communication. This helps keep us all on the same page and allows immediate conflict resolution.
The impact of unification on Washington’s success is irrefutable.  Until 2011 no meaningful legislation advancing motorcyclists rights had passed in Washington for over 30 years and the profiling bill passed into law unanimously. Notably, 2013 was also the first time a mandatory helmet repeal bill received a public hearing since choice was repealed in 1990.
This unified agenda maximizes the entire communities political capital, energy and focus. Operating as a unified movement prevents competing messages and agendas from confusing legislators resulting in the perception of an organized and professional constituency. Connecting manpower also fuels this perception when, for example, a hearing room is filled wall to wall with bikers. The voices of those speaking for the community are amplified to the point they cannot be ignored.

Wednesday, December 02, 2015

5 Must-Have Items for Storing Your Bike


You might know just what to do to keep your motorcycle in gnarly condition during the summer months while you're riding it frequently, but like many, you may be unsure how to properly keep it stored when it's not in use. Storing a motorcycle isn't as simple as keeping it parked. There are some must-have items you need to keep your hog in the best possible condition.

1. Motorcycle Cover

One of the most important items you can have for your ride is a motorcycle cover. Moisture from snow and rain can quickly cause your bike to rust and even wear away the paint. Using a cover will add as a protective shield to be sure this doesn't happen.


2. Blocks

A motorcycle's tires will quickly deflate if it is left for long periods of time on pavement. If your bike will be sitting for a few months, prop it up on blocks or on a wood board. This will allow the tires to remain even and inflated so your hog will be in riding condition when you're ready to go out again.


3. Rag

The muffler can fill with water when rain drips or snow melts inside it, and having standing water in the muffler will cause it to rust from the inside out. Keeping a rag in the muffler to absorb moisture will prevent rust from forming.


4. Fuel Stabilizer

Fuel should not be left in the tank while you keep it stored unless there's fuel stabilizer inside it. Fuel stabilizer keeps fuel in the best possible condition so it does become affected by storage time. Without fuel stabilizer, gas mileage can decrease. You can find fuel stabilizer at gas stations and auto stores.


5. Wax

Buy motorcycle wax to give your bike an added protective layer. Moisture can impact the metal greatly, causing it to rust and wear with time. A layer of wax will not allow standing moisture to cause metal damage.

With these five items on hand, you have everything you need to guide you in keeping your ride stored efficiently. For additional tips delivered straight to your inbox, sign up for the Cycle Trader newsletter.

Wednesday, November 25, 2015

What You Need to Know About Motorcycle Condition Before Buying


When you start shopping for a motorcycle on CycleTrader.com, you probably already know approximately how much you want to spend and what type of motorcycle you want. But as a potential new biker, have you considered the role of a motorcycle's condition in regard to its book value? Sometimes, there is good reason to consider a slightly abused bike. Whether you're looking for a cruiser, sport bike, or touring bike, taking problems with the bike's condition into account and using them to leverage a better price can be a real money-saver.

Is the Motorcycle You Want Worth Fixing?

Even if something is wrong with a bike's condition, almost anything can be fixed. Making some repairs can translate into money saved for you, because a bike in less-than-perfect condition can be a great bargain - if you take the cost of repairs into account. You also need to be aware that repairs can take time. This can be frustrating when you're impatient for that first ride on your new bike, but if the savings are great enough, you might find it worth investing in.

How Much Should You Spend on a Bike Repair Job?

Start by learning what the bike's book value would be if it were in perfect condition. Compare that value to its stated condition's value, such as poor or average. The difference between the two conditions provides you with valuable information, telling you how much to pay for repairs in order to get the bike back into top condition without losing money. 

  • If you are a do-it-yourself enthusiast or a backyard mechanic, you only need to calculate the cost of the parts. Just be aware you will have to invest some time in repairing your new ride before you get to enjoy hitting the road.
  • If you plan to hire a mechanic, the easiest way to determine the cost will be to ask your motorcycle mechanic for an estimate. To get the most accurate estimate possible, carefully review the details about the bike and ask the owner any lingering questions you have, then take the information to the mechanic for a quote.

Don't let a small problem stop you from getting the bike of your dreams. If the price is right, add the estimated cost of repairs to the purchase price to ensure you get a great deal.