Tuesday, March 31, 2015

How to be Successful with Mobile Advertising in 2015

In 2014 we began to see a greater awareness of the importance of mobile for online advertising.  This year mobile advertising is becoming even more important. Dealers are now learning that their consumers are relying on mobile devices when they make purchase decisions. This knowledge has brought many exciting new opportunities for improving the way that their products are advertised.

To help you succeed in your mobile advertising efforts, we have gathered the following predictions for mobile advertising this year and have suggested actions that you can take to keep your business relevant to today’s mobile shoppers.
  •  Mobile will fuel technology growth and digital initiatives.
    • Lead the pack and shape your mobile advertising to your dealership. Look at current mobile ads for examples and determine the best strategy for you.
  •  Mobile will transform your dealership’s organization and how you operate.
    • Work with your account rep to determine how to allocate and grow your mobile budget and resources.  Educate your team members on the importance of mobile advertising.
  •  More ads will be created exclusively for displaying on mobile devices, breaking away from desktop to mobile crossover.
    • Make it a priority to create mobile-friendly ads that are optimized for displaying on mobile devices. These new ads will help you get even better responses from your audience.
  •  Business and tech strategies will shift focus from the importance of simply having an app to the importance of the user experience in that app.
    • Prepare your company to work seamlessly on and off your app, so you can serve customers where they are to create a great user experience. Consider the use of digital maps, instant messaging, and other features in addition to your regular app.
  • Mobile privacy is an important factor in the mobile experience.
    • Work to create mobile-friendly policies and practices that make the way you collect data clear to your users. It is important that your users feel like their privacy is safe on their mobile devices.

By utilizing the above recommendations, your dealership can be more focused and deliberate in your 2015 mobile advertising efforts. For more mobile predictions for 2015, check out this helpful resource from Adobe.

Source: Husson, T., & Ask, J. (2014, November 11). Predictions 2015: Most Brands Will Underinvest In Mobile. Retrieved February 17, 2015, from http://offers.adobe.com/content/dam/offer-manager/en/na/marketing/Analytics PDF's/2014/Predictions 2015- Most Brands Will Underinvest In Mobile.pdf

Thursday, February 26, 2015

102 Million Mobile Purchases in 2014 & 54 Other Mobile Stats You Need to Know

Welcome to the mobile generation!  

Heidi Cohen, author of Actionable Marketing Guide, a website dedicated to simplifying tactical marketing tips, has put together a great guide to help us all embrace the new mobile generation. Her article, "55 US Mobile Facts Every Marketer Needs for 2015," will help you see this as the year your inventory goes past just being digital. It’s time to make it mobile!

From Cohen’s article, it’s clear to see that mobile is here to stay. Those not embracing the mobile movement risk being left behind. It's time to unchain yourself from the desktop and start getting all of those mobile leads that you’ve been missing out on!

As we mentioned in our January blog, $17.7 Billion Spent on Mobile Advertising in 2014, mobile advertising spend is growing and more advertisers like yourselves are spending their budgets on mobile. 

Here are a few exciting statistics that show how mobile advertising is taking over in 2015:  

  • $28.48 billion will be added to US mobile advertising budgets in 2015
  • 41% of print advertising budgets will now be spent on mobile advertising
  • 34% of TV advertising budgets will now be spent on mobile advertising
  • 32% of digital display advertising budgets will now be spent on mobile advertising

As a result of the rapidly growing mobile marketplace, shoppers are using mobile devices as a key factor in deciding what products they are going to buy. In the past year alone:

  • 81% of US mobile device owners researched products on their devices before making a purchase
  • 70% of all 145.9 million mobile shoppers made a purchase (That’s over 102 million purchases!)
  • 41% of shoppers bought a product in a store after researching it on a mobile device

It’s clear from all of the above facts that anyone who is looking to get their products in front of as many qualified buyers as possible will need to embrace mobile advertising in 2015. 

Don't get left behind, use mobile to drive up your sales!  

Go mobile and get ready to watch the leads roll in. Call 866-871-6644 or contact your CycleTrader.com rep to start taking advantage of mobile advertising today.

To view the rest of the mobile facts from Cohen’s article, visit http://heidicohen.com/2015-mobile-marketing.
Cohen, H. (2014, December 8). 55 US Mobile Facts Every Marketer Needs For 2015. Retrieved February 26, 2015, from http://heidicohen.com/2015-mobile-marketing

Thursday, January 29, 2015

$17.7 Billion Spent on Mobile Advertising in 2014

What You Need to Know

The amount of advertising dollars 
that are spent on mobile advertising is growing!

Consumers turn to mobile before any other information source and ensuring your inventory has gone mobile is key to continuing to grow your budget!

Go mobile now!

The Future of Mobile Advertising
  • 10% of 2014's advertising budget was spent on mobile
  • This is the first time mobile advertising spend has surpassed newspapers, TV, & radio
  • $17.7 billion spent on mobile advertising in 2014
    • Up from $7 billion (2013)
  • Mobile advertising will top $42 billion in 2018!
    • 43% growth rate since 2013

The (Growing) Importance of Mobile

The average amount of time people spend on mobile increased in 2014:
  • Two Hours & 51 Minutes/Day (up 32 minutes over 2013)
  • 60% of digital media is consumed on a mobile device (51% on mobile apps)
Advertisers realize the growing importance of mobile and are adjusting their advertising budgets to include a larger focus on mobile advertising!

Mobile Moments
  • Video is the fastest-growing mobile ad format
    • Video ads are gaining in popularity as ad products improve, less people use desktop, and more people rely on mobile
  • Search on mobile is one of the largest sources of US mobile revenue
Want to join the mobile movement?  Get your inventory on CycleTrader.com's mobile app today! Call 866-871-6644 or email Marketing@CycleTrader.com now!

Hoelzel, M. (2014, December 16). Mobile advertising is exploding and will grow much faster than all other digital ad catergories.  Retireved from http://www.businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10#ixzz3PtyE1X00.

Sterling, G.  (2014, July 7).  Mobile ad revenue to surpass newspapers, magazines,radio this year - forecast. Retrieved from http://marketingland.com/mobile-ad-revenue-surpass-newspapers-magazines-radio-forecast-90148.  

Tuesday, December 16, 2014

12 Days of Christmas, Motorcycle Edition

We know the orginal by heart and sing it every year, but have you heard CycleTrader.com’s rendition of The 12 Days of Christmas, Motorcycle Edition?  It’ll get you ready to rock this holiday season!

On the first day of Christmas, a true friend gave to me:
1 AMA Membership
(Free roadside assistance + discounts and a motorcycle magazine subscription!)
On the second day of Christmas, a true friend gave to me:
2 BikeMaster Oil Filters
(Gotta keep your ride purring like new)

On the third day of Christmas, a true friend gave to me:
3 Harley Windshielder Gauntlet Gloves
(You always misplace just one glove!)

On the fourth day of Christmas, a true friend gave to me:
4 MotoStance MS1000 Battery Chargers
(You’ll never run dead again!)

On the fifth day of Christmas, a true friend gave to me:
5 Honda Goldwing Skyline 2.0 Jackets
(Swap out jackets each time one gets worn out for years to come!)
On the sixth day of Christmas, a true friend gave to me:
6 Kawasaki Rear Speaker Kits
(Gotta make your jam loud enough to hear over the sound of the bike!)

On the seventh day of Christmas, a true friend gave to me:
7 Skully Smart Motorcycle Helmets
(High-tech + Safety-focused = Must-have)

On the eighth day of Christmas, a true friend gave to me:
8 KTM 350 SX-F Scale Models
(You can’t have just one; you need a whole mini dealership!)

On the ninth day of Christmas, a true friend gave to me:
NFL Motorcycle Parts
(Cowboys, Steelers, Packers; whichever team you root for!)

On the tenth day of Christmas, a true friend gave to me:
10 bottles of Ducati Bike Wax
(Need to keep your bikes looking good as new!) 
On the eleventh day of Christmas, a true friend gave to me:
11 Mustang Hard Saddlebags
(You’ll never run out of cargo space!)

On the twelfth day of Christmas, a true friend gave to me:
12 new bike keys
(With all these parts and accessories, you’ll definitely need some new bikes to try them out on!)

 Happy Holidays from the CycleTrader.com family to yours!

Monday, November 24, 2014

The Hottest of the Hot

Dealernews recently released the best of the best dealers in the entire nation in their 23rd annual Top 100 Dealer Awards

To earn a position on this list is no small feat!  The winners of this annual competition must strive to lead the powersports industry through the best promotion of the industry.  The kings of the powersports achieve this through:

·         Retail design and merchandising
·         Marketing
·         e-Commerce
·         Customer service
·         Community involvement
·         General business management efforts.

We are excited to announce that 58 of the 100 dealers recognized by Dealernews use CycleTrader.com to assist their pursuit of excellence!

A.D. Farrow Co. (Columbus/Sunbury)
ABC Harley-Davidson (Waterford)
Advantage Powersports (Kansas City)
Adventure Harley-Davidson (Dover)
Arkport Cycles (Hornell)
Arlington Motorsports (Arlington Heights)
Bayside Harley-Davidson (Portsmouth)
Big #1 Motorsports (Birmingham)
Black Bear Harley-Davidson (Wytheville)
Black Wolf Harley-Davidson (Bristol)
Bob Weaver Motorsports & Marine (North Tonawanda)
Brewer Cycles Inc. (Henderson)
Central Texas Powersports (Georgetown)
Cole Harley-Davidson (Bluefield)
Commonwealth Powersports (Prince George)
Cruisin' 66 (Ozark)
Cycle Center of Denton (Denton)
Cycle World of Athens (Bogart)
Cyclewise / Ducati Vermont (New Haven)
DHY Motorsports (Deptford)
Dothan Powersports (Dothan)
Ducati / Triumph Newport Beach (Costa Mesa)
Freedom Cycles (Grandview)
Freedom Powersports and Marine Lewisville (Lewisville)
Freedom Powersports Dallas (Dallas)
Freedom Powersports Decatur (Decatur)
Freedom Powersports Hurst (Hurst)
Gail’s Harley-Davidson (Grandview)
Gieson Motorsports (Rock Falls)
GO AZ Motorcycles (Scottsdale)
Harley-Davidson of Scottsdale (Scottsdale)
Honda Kawasaki West (Fort Worth)
House of Harley-Davidson (Greenfield)
iMotorsports Inc. (Elmhurst)
Indian Victory Charlotte (Lowell)
J & W Cycles (Washington)
Lexington MotorSports (Lexington)
Man O’War Harley-Davidson (Lexington)
Maxim Honda (Allen)
Midland Powersports (Midland)
Motorcycle Mall (Belleville)
Myers-Duren Harley-Davidson (Tulsa)
New Haven Powersports (New Haven)
Outer Banks Harley-Davidson (Harbinger)
Performance PowerSports (Seneca)
Ray Price Inc. (Raleigh)
Redline Powersports (Myrtle Beach)
Rexburg Motorsports (Rexburg)
Rick Roush Motor Sports (Medina)
Ride Center USA (Hazard)
RideNow Peoria (Peoria)
Road Track and Trail LLC (Big Bend)
Route 1 Motorsports (Grant)
Show Low Motorsports (Show Low)
Southern Thunder Harley-Davidson (Southaven)
Waugh Enterprises Harley-Davidson (Orange)
Wildcat Harley-Davidson (London)
Woodstock Harley-Davidson (Woodstock)

Congratulations to these dealers, as well as all others on this year’s list!  You can view where all of these dealerships are located by visiting Dealer Fuel!

All of the Top 100 winners will be recognized at an awards gala on December 4, 2014 during the Dealer Expo in Chicago, Illinois.  During this event, additional honors, including the 2014 Dealer of the Year, special merits, and achievement awards, will be awarded.  Stay tuned for Dealernew's announcement of the winners of these esteemed awards.’

A special thanks to Dealernews for collecting and distributing this information.  Visit their website for more information!

Dealernews. 2014). Dealernews announces the top 100 dealers for 2014.  [Press release]. Retrieved from http://www.prnewswire.com/news-releases/dealernews-announces-the-top-100-dealers-for-2014-722008256.html

Thursday, October 23, 2014

Comparison: 2014 BMW F 800 GS vs. 2014 Triumph Tiger 800 XC: Variations on a Theme

This article is published with the permission of RoadRUNNER Motorcycle Touring & Travel Magazine. It is not for sale or redistribution. RoadRUNNER is a bimonthly motorcycle touring magazine packed with exciting travel articles, splendid photography, maps and GPS files. Subscriptions are available online (www.roadrunner.travel), or by calling (866) 343-7623.

The spicy flavor of this British-born, massaged sportbike machine delivers tons of passion from each twist of the wrist, but the BMW’s practical and concise demeanor also delivers in predictable and repeatable ways. Many ask the same question, “Which one?” But only your own taste buds know what you like—fancy a cup of tea or a beer? Backed up with a little ride through some of Mother Nature’s deadliest terrain, aka Death Valley National Park, this is how they stack up on paper, as well as on the trail.

In our last issue, we showed you a collection of motorcycles you might consider the sport tourers of the fire road; each one capable of tackling border and stream crossings with aplomb. They are the big boys on the block, but in this issue we take a look at their more affordable (and possibly even more capable) siblings—the popular 2014 BMW F 800 GS and the newcomer 2014 Triumph Tiger 800 XC.
A pair instead of a trio this time, the parameters for this test are otherwise the same as the last. We compare two similar chain-driven machines with a comparable laundry list of crash protection and farkles, along with a set of knobbies for each bike. With larger (21-inch) front wheels than the big bikes, they instead received Continental Twinduro TKC80s on the front and the same Sava 150/70-17s we put on the bigger machines’ rear wheels.
Beyond that, they share a similar trellis-frame construction, laced wheels, inverted front forks, and tall windscreens. Easily confusing the casual onlooker, they’re extremely analogous machines, some say by design. BMW was first to the mid-sized adventure bike game; Triumph stepped to the plate a few years later with a comparable unit stuffed with its own inline-triple engine to steal a portion of BMW’s market share. BMW returned the volley with a lighter, more dirt-friendly machine, hoping to win back a few lost customers. With the addition of an Adventure model to boot, BMW leads the way.
Since Yamaha doesn’t offer a middleweight version of the Ténéré in the U.S., the testing narrowed to the two most popular middleweight adventure bikes. When comparing them to their model line mates, each has its own merits and demerits. Furthermore, the Triumph lineup includes three versions (800 ABS, 800 XC, and 800 XC Special Edition), but there is nothing quite like the battle-ready Adventure model available from BMW, so we chose to test the standard 800 GS against the 800 XC for a more direct comparison.
With both the XC and GS retailing for thousands less than their bigger brothers (nearly a small motorcycle’s cost in difference!) and at 50 to 100 pounds lighter, these models are often part of any buyer’s equation when considering the purchase of an adventure bike. Everyone wants the biggest and best, or to ride the bike that Charley and Ewan rode in that mini-series, but not everyone has the bank account or the inseam to do so. Long live the compromise—perhaps one you won’t even regret!
The classic Triple vs. Twin battle will sway your decision-making process along the way, but there’s so much more to consider, sort of. They make roughly the same horsepower and torque (85hp BMW and 61lb-ft vs. 95bhp Triumph and 58lb-ft), stand around the same height at the saddle (34 inches with variants), both have switchable ABS brakes as standard, and they retail within $ 100 of each other. So what’s the difference, and how do I decide which is for me? Read on.

2014 BMW F 800 GS

Historically speaking, BMW (MSRP $ 12,090 MY2014) has been making dual sports for far longer than Triumph and has learned a few things along the way, thus the flattering imitation in the Tiger’s design.
Primarily, the BMW masks its weight better than the Tiger. Stuffing the fuel tank beneath the seat (lowering the center of gravity) and having slightly longer and more adjustable (partially electronic vs. manual) suspension travel give the BMW superior handling off the pavement and up on the pegs.
A family rivalry check puts the F 800 GS about 50 pounds lighter than the R 1200 GS thanks to 1.1 gallons less fuel among other things. A $ 4,000 price differential also leaves room in the budget for that KLIM suit and a fresh new Shoei helmet—a nice compromise.
As the “baby” in the lot of 12 bikes on this Southern California ride, the 800 GS took on a lot of the week’s miles under the guidance of a relatively new rider and came away with a fair share of dings. Paint scrapes aside, the shift and brake hand levers both snapped (in half, not completely off) during tip-overs, the foot shift lever came home looking like a wet noodle, and the sidestand return spring mounting pin was also left on the trail. This had us tying the sidestand up to the frame with some cord for riding as well as parking on the centerstand at every dismount. Luckily, each part was easily replaceable and ready for an aftermarket upgrade from the usual suspects.

2014 Triumph Tiger 800 XC

Built upon a stroked out Daytona 675 engine, the Tiger’s (MSRP $ 11,999 MY2014) heart lies in ripping up the street. The XC excels the most in weight savings over its bigger brother (down 114 pounds), price point ($ 5,200 less!), and in ergonomic comfort on the trail.
This rev-happy ride takes a few miles to adjust to on the trail. In comparison to the GS’s “tractor-like” parallel twin, it takes a rider who is not afraid to twist the grip to find a groove with the smoother triple. Throttle modulation isn’t quite as forgiving as the BMW’s for this machine, but trail riding predominantly in third gear seemed to keep the engine in the meat of its powerband. With more claimed horsepower and a strong linear torque pull, the Triumph has an easy day off-road with the right wrist.
A non-adjustable fork helps keep the price in check, but a preload and rebound adjustable Showa monoshock in the rear manages the compromise between price and usability.
The lowest saddle in the test (32.3 inches) would be one of the three optional saddles from BMW. The Triumph has only one saddle to offer, but two riding positions are built into it. The lowest is still an inch taller than BMW’s lowest, however.
Après trail ride, this is what we call lucky! Not being able to find an aftermarket skid plate for the 800 XC at the time of the test, we ran with the stock one. While it’s a stout looking unit, it does flex when put to the test. As you can see in the photos, at some point in the ride it was pushed back against the oil filter and dimpled the outer shell. Fortunately it was not pierced, crushed, or cracked, so no oil was lost. A new filter was easily replaceable—that time!
As learned during the XC’s press launch, Triumph’s brand accessory luggage takes on damage with very little effort, so we were happy to have Al Jesse’s sturdy side cases mounted to the little Tiger, and they performed as expected.

In the Long Run

If you’re a street-heavy rider looking to get off the slab, and you have a dislike for vibrations in any and many forms, the Triumph is sure to please. Meanwhile, if the reason for riding all that way is to turn off the asphalt and into the wild outback, over rocks and streams as well as pavement, the BMW should have your greater attention. After all, price point, saddle height, horsepower, and torque numbers are nearly the same, which leaves you to choose between tea or beer with your crumpets.

Monday, September 29, 2014

Testing Out the TomTom Rider GPS

GPS systems are no longer just for those on four wheels!  The TomTom Rider is stepping in as a motorcyclist’s co-pilot.  Allowing riders to navigate the roads at their own pace (Quickest Route or Winding Route), the Rider features several specs that help you to get the most out of your two-wheeled trip down the street or across the country!

TomTom recently sent CycleTrader.com a Rider GPS to have one of our fans test out, and we selected fellow rider John Santoni to take this GPS out in the field.  His thoughts allowed us to get a feel for the capabilities and usability of this motorcycle-focused technology.  Check out what he had to say!

Before hitting the road, I tested the touchscreen with my gloves on and had no problem typing in my destination.  As soon as I was underway, I knew that the TomTom Rider was a sophisticated piece of moto tech.

This system has several features that I feel will catch any avid motorcyclist’s attention.  My favorite among them was the Winding Roads feature that takes you down roads with the most curves.  It took me to roads I never even knew existed!  As with any GPS, it has the ability to suggest places of interest, but it takes this a step further and gets you there in a way that you design.  I was even able to transfer my route to my computer for future use.

There were no flaws when taking it down bumpy roads, and I felt that it was rugged and ready for any type of riding I encountered.  Best of all, the screen’s visibility was good, rain or shine.  I got caught in a downpour and didn’t need to worry.  While I cursed the rain, this waterproof GPS continued to work without any glitches.

On the technical side, installation was quick and easy onto my Yamaha V-Star.

All in all, I feel that the Rider worked great!

If you're interested in learning more about the TomTom Rider, please visit http://www.tomtom.com/en_us/products/customised-navigation/motorbike-rider-series/tomtom-rider/.

Want to try out this GPS for yourself?  Simply comment on this blog and you will be entered into a drawing for a free TomTom Rider!